Both former politician Ed Balls and former England cricketer Kevin Pietersen have found themselves unwanted in their respective fields, despite having dedicated most of their lives to their careers. Not so long ago, both were the darlings of their industries and no one would have imagined they would fall from favour so quickly.
We hadn’t done a lot of traditional marketing or storytelling. Design has impacted the way we evolved our product, how we thought about building the brand and that has really differentiated us. We really focus on authenticity and how we marry design with intention. It’s honest, sometimes provocative and that’s what we’re about. In reality, […]