28 November 2002

Cadbury and Pfizer plot Listerine strip

Pfizer has joined forces with Cadbury Trebor Bassett to launch an
assault on the breath-freshening strip market, with the roll-out of
Listerine gum next year. It is the first time the Listerine mouthwash
brand will have been extended int

K-C shuffles senior Euro marketers

Kimberly-Clark (K-C) has moved European president for infant and
childcare James Meyer to the newly created role of European head of
marketing and corporate development, as it focuses on growth across
Europe.

Thomas Cook hunts strategist

Thomas Cook is to shift its focus to target lifestyles rather than
marketing specific destinations, and is looking for a top marketer to
oversee the change in strategy.

Thomas Cook hunts strategist

Thomas Cook is to shift its focus to target lifestyles rather than
marketing specific destinations, and is looking for a top marketer to
oversee the change in strategy.

Lloyds TSB picks Mars marketer as group head

Lloyds TSB has appointed a senior Mars marketer, Helen Stevenson,
director of group marketing and UK retail banking strategy. Stevenson
replaces Jayne Almond, who is leaving, but will remain at the bank as
an adviser for the next six mon

Cadbury and Pfizer plot Listerine strip

Pfizer has joined forces with Cadbury Trebor Bassett to launch an
assault on the breath-freshening strip market, with the roll-out of
Listerine gum next year. It is the first time the Listerine mouthwash
brand will have been extended int

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