Chelsea FC has signed a three-year sponsorship deal, believed to be worth £20m, with Dubai-based airline Emirates. The deal will come into place next season.
Kellogg is embarking on its first cause-related marketing campaign in Europe, by backing children’s charity ChildLine with a new advertising and promotional campaign called “Helping Kids Grow”. The year-long campaign will be flagged up on 54 million packs of Frosties, Rice Krispies, Coco Pops, Choco Corn Flakes, Ricicles, Corn Pops and Honey Nut Loops. Helping […]
Messages spread like viruses these days, as the petrol crisis shows. Can marketers use this power to send out their own messages? asks Alan Mitchell
EMAP Digital has struck a deal with HMV to offer the retailer’s CD catalogue through the music websites of its magazine titles, including Q, Mixmag, Smash Hits and Kiss. The websites will offer a selection of HMV’s 130,000 CDs, which users will be able to order online. HMV will then be responsible for processing the […]
Delaney Lund Knox Warren has won the creative account for Internet incubator Gorilla Park. The agency has also been appointed to a roster of agencies which will work for the Gorilla Park’s clients with potential billings worth up to £10m. Delaney Lund’s e-brands division was chosen to devise a marketing campaign, worth up to £2m, […]
St Luke’s has been ditched by Queercompany, the Internet portal aimed at the lesbian and gay community. The business has been handed to start-up Anti-Corp, which is to develop a press and poster campaign.
U>direct tv, the broadcaster with 16 channels on Sky Digital, has launched its pay-per-view sports brand, U.directsports.
Iceland is launching a home shopping package for students, which offers two weeks’ worth of food delivered to the door. The Student Survival Pack launches this week to coincide with the start of the new college term. The pack – which costs £40 – contains breakfasts, snacks, drinks and 14 evening meals, together with non-food […]
The UK’s wedding and gift websites are undergoing significant consolidation, with the takeover this week of Wedding Guide UK and WebWeddings by Confetti.com. Both takeover targets had been bought by Internet investor Durlacher earlier this year. Confetti’s main backer is Atlas Venture. Confetti repositioned itself some months ago as a special occasion website rather than […]
Thank you for your kind comments about the Dome hosts (MW last week). An essential element to our sponsorship deal with the New Millennium Experience Company was the opportunity for us to demonstrate “live” what we do everyday for hundreds and thousands of companies across the world. We are responsible for (among many other HR […]
Siemens Traffic Controls is to introduce advertising space on traffic signal controller cabinets across the UK.
A premier league of sales promotions agencies is forming, according to our exclusive survey, meaning that smaller competitors are finding it increasingly difficult to keep up