The BBC has made two senior appointments to its marketing, communications and audiences division, headed by Tim Davie (pictured). Helen Kellie, currently head of brand and planning will become head of marketing, communications and audiences at BBC Vision. She replaces Vanda Rumney, who has decided not to return to a full-time role following adoption leave. […]
Unilever has moved its 15m pan-European Hellmann’s Mayonnaise business out of Lowe Worldwide and into Ogilvy & Mather, which handles the company’s dressings account. Unilever’s global realignment of the Hellmann’s business has lost Lowe an account which was worth 6m in the 12 months to June in the UK alone. Unilever was poised to move the […]
Billionaire Sir Richard Branson is facing fines after two of his
companies, Virgin Entertainment Asia and Virgin Retail, which control
the Virgin Megastores chain of entertainment shops, failed to present
their accounts to Companies House.
However, …
Bacardi-Martini has appointed former InBev and Nestl矒owntree senior marketer Liam Newton as director of marketing for the Bacardi rum portfolio and Martini vermouth, with immediate effect.
Coca-Cola may be forced to delay its all-important launch into the
bottled water market or, even worse, scrap it altogether.
Coca-Cola is scheduled to launch a bottled water in the UK – filling a
gaping hole in its portfolio – in the first quarter o…
T-Mobile will recommend consumers choose a rival operator in areas where it has poor network coverage as part of a new customer retention drive being launched today (Wednesday). The Deutsche Telekom-owned brand will check its coverage in customers’ …
Vallance Carruthers Coleman Priest (VCCP) looks to be out of the running
for Yell’s 20m advertising account, leaving Mother in pole position to
scoop the business.
However, mystery still surrounds the final outcome of the protracted
review amid rum…
The BBC has started the long-awaited review of its 20m media planning and buying account, a statutory review required under the EU Public Procurement Regulations. Agencies have been gearing up for the statutory review, which must take place every five years, since June. The successful media agency will be required to work across the BBC’s […]
Innocent Drinks, the maker of Innocent Smoothies, is recruiting a UK
marketing director following the decision to promote Jamie Mitchell to
the role of UK managing director.
The move is part of a reshuffle that will see the three founders of the
com…
The Electoral Commission has invited three teams of agencies to pitch
for a new campaign to get people to register to vote, in a switch away
from its previous attempts to get consumers to go to the polls and
vote.
The change is likely to mean an end…
Online advertising should break the 2bn barrier in 2006, according to
Guy Phillipson, chief executive of the Internet Advertising Bureau UK,
taking it well ahead of national press and closing the gap on TV.
Phillipson says: “We can see online overt…
PHD North has been handed the task of launching health company Novogen’s Menopause Test Kit. The media agency won a pitch to provide planning and buying services, with the brand due to be backed by an initial burst of activity this autumn. Television and press will form the bulk of the work, and further activity […]
Former Heineken and Sainsbury’s marketer Sarah Warby warns marketers against trying too hard to relate everything back to ROI or risk looking “like an idiot” in front of finance.
We arm marketers with all the numbers they need to tackle the week ahead.
Philippa Snare, Facebook’s head of EMEA marketing, says marketers must aim higher because their resilience and experience means they are in a great position to lead successful businesses.
By using econometrics, Audi has found ads that cut-through are three times more efficient at driving orders, making creativity “really key” for the business, a learning it is taking to the rest of its communications.
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