29 April 1999

AT&T global telecoms bid will put market in American hands

So this is what we were meant to tell Sid when British Telecom was privatised in 1986. Tell Sid that the telecoms market will go bonkers within little more than a decade. Tell Sid that this will largely be a result of tracker funds pushing telecoms shares up – and then pushing them up further […]

Digest

Initiative Media’s international media director Tim Scott-Hunter and finance director Daniel D’Mello have both left the company. MBS Media has been appointed by The University of North London to handle its 750,000 media planning and buying account. It has also secured the sponsorship of GMTV’s pollen forecasts for 1999 by UCB Pharma’s anti-histamine brand Zirtek. […]

Sommers poised to hire Prudential brand chief

Mike Sommers, the consultant brought in to shake up marketing at the Prudential, is to recruit a head of brands to oversee advertising, design, sponsorship and events for the group. The new appointment will come as part of a radical restructure at the financial services group, in which three of the marketing department’s four divisions […]

Internet care proves food for thought

A recent ad across the entire centre spread of The Daily Telegraph was both deeply puzzling and strangely reassuring. Measuring some two and a half feet across and about two feet in depth, it pictured a plate, a fork, and two knives. That much was clear. But what was on the plate was a mystery. […]

Value focused strategy is key to brand growth

Sometimes the most basic marketing questions, turn out to be the most difficult to answer. For example, if you were asked how your day-to-day marketing activities benefit consumers, would you be able to answer in a detailed and confident way? In what way, for instance, did the latest ad campaign improve consumers’ lives? How valuable […]

BBC Online top of UK Websites

BBC Online has established a clear lead as the UK’s busiest Web destination, according to data released by ABC//electronic last Friday. But a spokesman for BBC Online (www.bbc.co.uk) concedes that its total of 80 page impressions registered during March may well be leapfrogged by Yahoo.co.uk at the next official ABC//electronic audit. BBC Online’s previous audit, […]

Decaux purchase puts Maiden in spotlight

JC Decaux’s 600m purchase of Vivendi’s outdoor advertising division, which includes Mills & Allen and Sky Sites in the UK, has fuelled speculation about a future bid for the quoted Maiden Group. The billboard contractor, which has an estimated 15 per cent of the UK outdoor market, saw its share price jump nearly 10 per […]

A question of time

The Working Time Directive, introduced in the UK last October, caught the market research industry unawares. Although the directive was passed by the European Union in 1993, it was only after many years of prevarication by the previous government and acceptance by the present one that it was finally introduced in Britain, and for many […]

Digest

Cosmopolitan is using a print and London Underground poster campaign to support the May launch of its collection of dairy food products. Ads will first appear in women’s magazines in June as part of a 350,000 campaign created by FCA!, with media through Carat. The dairy range, produced by MD Foods, includes midnight cherry and […]

How to measure sponsorship

As author of the FT Management Report, Measuring Successful Sponsorships, I was very surprised by Julian Bray’s letter (MW April 15). First, it has been accepted for many years by all experienced practitioners, that a company has to spend at least the same sum again as the fee on leveraging a sponsorship. Secondly, you can […]

ONdigital replies to Ivan Clark’s questions

I read Ivan Clark’s media comment on ONdigital with some incredulity (MW April 15). Incredulity that he should want to raise in print questions he could get the answers to with one phone call. Anyway, here are the answers. He asks why only 30,000 customers are signing up each month. Well, he is almost alone […]

ITV nets Colgate for broadcast sponsorship

ITV has secured broadcast sponsorship deals for two new TV series launching from April 30. One of the deals involves toothpaste brand Colgate, and represents the first time the brand has entered the sponsorship field. Colgate’s new gel brand, Colgate Sensation Deepclean, will sponsor Desperately Seeking Stardom, a new “docu-soap” which follows the trials and […]

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