Penguin Books is launching a consumer campaign telling men that if they read books they will appear more sexually attractive to women. In an attempt to promote their books to 16- to 30-year-old men, the company is running a “sexy” poster campaign called “Are you good booking?” The poster ads are part of a larger […]
Former McVitie’s marketing chief lands top European role at razor giant Wilkinson Sword
Shell is moving vice-president of global marketing and communications Raoul Pinnell to a new position in Switzerland as chairman of Shell Brands International AG. Shell Brands International is a new company, based in Baar, Switzerland, which will oversee Shell’s global brands and trademarks. It will have a board made up of senior Shell managers, chaired […]
L’OrÃ©al, the beauty products giant, has moved its general manager and veteran marketer Michael Tanguy to head its Helena Rubenstein division in Paris.
The spokespeople in Caroline Parry’s article on advertiser-funded programming (MW April 8) missed one key message: “It’s about the talent.” The key reason why radio programme directors accept outside programming is usually talent. Murray Walker is a brilliant example; an advertiser-funded programme with him was aired on 75 stations simply because “it’s Murray”. Howard Bareham […]
Voter turnout in elections continues to fall despite decades of advertising spend to persuade us to go to the polling stations. So how are the campaigns shaping up for June 10?
A clear digital hierarchy has emerged in Europe, according to the first Digital Living Index (DLI) report, published last week by Jupiter Research. It reveals that while digital sophistication and technology are increasingly important to Europe’s consumers, European countries are not only adopting digital technology at different rates, but they are doing so in different […]
BT has said that 99.
Kellogg has axed its Screamin’ Fruit Squidgers snack brand less than a year after it was launched. The cereal giant invested &£2m supporting the fruit-pulp snack, but it failed to make an impact with consumers.
GlaxoSmithKline (GSK) is to launch two toothpaste ranges under the Aquafresh and Macleans banners in a bid to challenge Colgate-Palmolive’s premium positioning. The first product released will be Aquafresh Zones, a three-version line that offers a mint-based toothpaste with hints of either apple, watermelon or lemon flavours. Aquafresh Zones will be launched in the UK […]
McCann Erickson London has appointed former Leo Burnett London chief executive Stephen Whyte as its new chief executive to replace Chris Hunton…
Ogilvy & Mather has created a new TV campaign for Gillette-owned battery brand, Duracell.