29 April 2004

Penguin uses sex appeal to target men

Penguin Books is launching a consumer campaign telling men that if they read books they will appear more sexually attractive to women. In an attempt to promote their books to 16- to 30-year-old men, the company is running a “sexy” poster campaign called “Are you good booking?” The poster ads are part of a larger […]

Shell moves Pinnell to new international role

Shell is moving vice-president of global marketing and communications Raoul Pinnell to a new position in Switzerland as chairman of Shell Brands International AG. Shell Brands International is a new company, based in Baar, Switzerland, which will oversee Shell’s global brands and trademarks. It will have a board made up of senior Shell managers, chaired […]

Ad-funded shows rely on the talent

The spokespeople in Caroline Parry’s article on advertiser-funded programming (MW April 8) missed one key message: “It’s about the talent.” The key reason why radio programme directors accept outside programming is usually talent. Murray Walker is a brilliant example; an advertiser-funded programme with him was aired on 75 stations simply because “it’s Murray”. Howard Bareham […]

Europe divisions show over digital revolution

A clear digital hierarchy has emerged in Europe, according to the first Digital Living Index (DLI) report, published last week by Jupiter Research. It reveals that while digital sophistication and technology are increasingly important to Europe’s consumers, European countries are not only adopting digital technology at different rates, but they are doing so in different […]

GSK extends its toothpaste range

GlaxoSmithKline (GSK) is to launch two toothpaste ranges under the Aquafresh and Macleans banners in a bid to challenge Colgate-Palmolive’s premium positioning. The first product released will be Aquafresh Zones, a three-version line that offers a mint-based toothpaste with hints of either apple, watermelon or lemon flavours. Aquafresh Zones will be launched in the UK […]

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