29 August 2002

Digest

T-Mobile is tipped to move its UK media buying and planning account out of Starcom Motive and into Universal McCann, its international media agency.

Rising crime leads to first TV campaign by CCTV company

A close circuit television (CCTV) company has decided to cash in on rising consumer concern over the increasing number of thefts and burglaries by advertising its domestic security cameras on television for the first time. Micromark CCTV, owned by Bridisco, has appointed ad agency Inferno to create the advertising for a £200,000 trial in the […]

Digest

The Point has created a TV campaign for Alpro, the dairy-free brand, which breaks on September 9.

Digest

Marks & Spencer is unveiling a major in-store animal welfare campaign next month, using the line ‘For the love of food.

Digest

McCann-Erickson has created a television ad for Nescafé Original, featuring social commentator Alan Whicker. The ad breaks on September 2.

Digest

Clark McKay & Walpole has been appointed to launch new smoothie brand Re:Juice. The New Zealand product is being handled by Drinks Express in the UK.

Digest

Fallon has created its first advertising campaign for Unilever’s Ben & Jerry’s ice-cream brand. The campaign, which covers TV, postcards and cinema advertising, breaks on September 2.

Volvo fills MD role with former UK sales chief

Volvo has promoted Hugh Reid as managing director, following his predecessor Gerry Keaney’s promotion to head global sales. Reid, who moves from his position as dealer development director at the car company, was formerly UK sales and marketing director. He also takes on the responsibility of regional director for Volvo’s Benelux region. Keaney has been […]

Don’t blame the ship for its crew

Sponsorship, and the corporate hospitality that accompanies it, is widely misunderstood, as your article on the value of Formula One Paddock Club rates illustrates (MW August 8). To put the record straight, Paddock Club costs are not E20,000 (£13,000) per guest. The actual figure is between E3,000 and E4,000 (£1,900 and £2,600). However, it is […]

Are we on the right platform?

John Owen’s piece on the importance of exploiting sponsorship properties (MW August 8) must have brought joy to many below-the-line marketers. We need campaignable “platforms” – they give us scale and flexibility. Key trade customers buy into them and we are able to create national and tailor-made activities that build brand values and achieve objectives. […]

Digest

Grey Worldwide has created a campaign for Carpetright starring former Arsenal and England footballer Ian Wright.

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