29 February 1996

Cost-cutters continue to battle

Sainsbury’s is to extend its cost-cutting campaign to try to win back market share. The chain will push its February Savers campaign of 200 reduced items into next month and possibly April. The name of the promotion will change to Spring Savers. The supermarket said it was extending the campaign, which began at the start […]

By Simon Rines

UK consumers are still wary of interactive technology. However, new systems which cater better for customer needs may be about to change this.

PR still presses for recognition

If, as Iain Murray seems to think in his column entitled “Queen of Hearts won’t go quietly”, public relations has long since “shed the irksome requirement” of dealing with the press, then we obviously don’t have much to offer prospective clients, most of whom still judge us by column inches! Of course, planning and strategy […]

Rothschild seeks agency to broaden appeal

International investment company Rothschild Asset Management (RAM) is drawing up a list of agencies to advertise its portfolio to a wider client base. Industry sources say that the London business, which holds managed funds of more than 10bn, wants to market its services so that they appeal as much to the general public as to […]

Walsh Trott scoops 4m Labatt

Labatt Brewing UK is handing its brand portfolio to Walsh Trott Chick Smith without a formal pitch. The business, which is claimed to be worth 4m, includes Labatt’s Canadian lager, Labatt’s Blue and Labatt’s Ice. The account was previously handled by Abbott Mead Vickers. BBDO. Media buying will remain with CIA Medianetwork. Walsh Trott will […]

Sainsbury’s gives Coke TV ad boost

Sainsbury’s will advertise Coca-Cola on TV for the first time since the launch campaign for its own-brand Classic Cola in 1994. The move appears to boost the branded product at the expense of its own-label line. The TV ad will run from March 24 to April 10, and be part of Sainsbury’s Spring Bonus promotion. […]

DIGESTS

Dillons marketing director Steve Dunn has left suddenly, without a new job to go to. Dunn says that since Dillons was acquired by Thorn EMI last year, the marketing director’s role has changed. Thorn EMI is poised to demerge its operations. It is believed to have picked the Dillons brand for international development. Philips consumer […]

Club 18-30 takes on new head of marketing

Tour operator Club 18-30 has appointed a new head of marketing, Andy Tidy. He will also assume marketing responsibility for the other tour operations in the group, Sunset Holidays and Priority Holidays, owned by Flying Colours Leisure.

P&G admits Cott’s right on brand tax

For some time the Cott Corporation has been berating the premiums charged for brands over own-label products, scorning manufacturers’ defences to criticism of their so-called ‘vehicles of value’. Now, an unexpected ally has come to its aid – i

JVC sponsorship deal

Electronics giant JVC is poised to drop its long-running sponsorship of Arsenal Football Club following a turbulent year at the club. Striker Paul Merson was caught up in a scandal involving drugs, alcohol and gambling, while manager George Graham was sacked for allegedly taking transfer “bungs”. A decision on JVC’s 15-year relationship with the club […]

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