29 January 1998

Brief

UCI, the country’s largest multiplex cinema operator, is running a TV ad campaign which claims to be the first TV ad for any cinema chain. The execution, devised by McCann-Erickson, focuses on the chain’s booking service. The commercial ends with the strapline: ‘One call books all.’ UCI marketing director Paul Biggins comments: ‘The campaign communicates […]

Camelot lures Kellogg chief

Camelot has poached Kellogg’s new product development manager Ian Milligan as its marketing director, replacing Jon Kinsey who left following the “fat cats” scandal. Milligan joins Camelot after a career at Kellogg which has seen him work on many of the company’s portfolio of adult and children’s cereals. His latest role covered new product development […]

Daughter of BBC’s Birt joins NMEC

The daughter of BBC director general John Birt has been hired as advertising manager at the New Millennium Experience Company. Eliza Birt joins the NMEC from J.Walter Thompson where she was an account manager. It is understood she will have day-to-day responsibility for the 16m ad account held by M&C Saatchi but reports to commercial […]

Branding builds a better Beeb

Anyone staring into a crystal ball back in 1990 might well have been shocked at the BBC’s future performance. After all, it was a dinosaur: an institutional relic of the mid-century propped up by the increasingly precarious stay of public money. Not only that, the Broadcast Act had ushered in a new era of unbridled […]

$90m Levi’s US brief to TBWA…

TBWA Chiat/Day has picked up the $90m (50m) US advertising account from troubled denim giant Levi-Strauss after a five-way pitch. Bartle Bogle Hegarty London, incumbent Foote Cone & Belding, BBDO Worldwide and Hal Riney & Partners were the other agencies to pitch. BBH continues to handle the brand in Europe and Asia. John Bartle, BBH […]

…as London office scraps Hoare’s role as chairman

The London office of TBWA is scrapping the post of group chairman held by Jo Hoare, who says he is considering other positions in parent company Omnicom’s extensive network. One possibility is that he will become managing director at Omnicom agency, Griffin Bacal, which is part of the ad giant’s DDB network. Hoare was previously […]

Motive lands 2m Bowyers

Motive Communications has won the 2m relaunch of the Pork Farm Bowyers pork pie range. The creative account has gone to Mustoe Merriman Herring Levy. Andy Roberts, buying director of Motive, says: “These are very interesting brands to be working with. “There is a growing counter culture towards ‘real food’, such as pork pies, and […]

Webmedia’s 1m deficit unlikely to be repaid

Webmedia, the leading UK Web design agency which went into receivership on January 8, had accumulated “a total deficit over 1m”, according to a spokesman for the liquidator Leonard Curtis. Keith Goodman of Leonard Curtis told a creditors’ meeting last Friday that Webmedia Ltd went out of business owing 205,000 to the Inland Revenue and […]

TERRITORIAL FORCES

Advertising agencies’ ability to spin minor events into masses of coverage would make Peter Mandelson ache with envy. A new campaign is a major cultural happening, complaints provide a platform for agencies to espouse their theories on the mood of the nation and even small-scale research studies can be spun into column inches of authoritative-sounding […]

HP Bulmer chief moves to global Domecq post

Cider maker HP Bulmer is losing consumer marketing director Mark Doorbar, who is leaving to take up a senior position in new product development at Allied Domecq Spirits & Wines. Doorbar, who leaves Bulmer on March 17, will report to product development and information director Ian Jamieson. His departure comes as Bulmer starts working with […]

Contract Killers

Much of the debate surrounding customer loyalty has centred on the merits or otherwise of the loyalty card. But perhaps it’s time the marketing community looked more closely at the potential of the customer magazine. This often overlooked sector is producing impres- sive results, and today’s technology means that we have the means to exploit […]

Customer care vital for retail

I found your Cover Story “Trouble in store” (January l5) to be articulate, comprehensive, fiscally aware and sadly lacking. Lacking that is in the one area that most affects sales, the customer. Apparently, like many of my fellow high street Christmas shoppers, I did most of my purchasing in the week before the big day. […]

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