Aegon has been named team sponsor of Great Britains Davis and Fed Cup teams to add to the partnership the company already has with the Lawn Tennis Association.
WPP Group, the second largest marketing services group, has acquired UK based retail customer behaviour research agency Red Dot Square Solutions. WPP says the deal was struck ahead of its £1.1bn acquisition of market research group Taylor Nelson Sofres last autumn. Virtual in-store research agency Red Dot Square was launched in 2006 by current president […]
Orange has unveiled a 7 million campaign to promote its Orange Wednesdays cinema ticket offer.
BSkyB has retained its share of live English Premier League rights for a further three years. The pay-tv broadcaster has been awarded four of the six available packages from 2010 through to 2013. Bidding for the remaining two packages, currently owned by Irish broadcaster Setanta, will go ahead “in due course”, according to the Premier […]
The Competition Commission has blocked the proposed video on demand (VOD) venture Project Kangaroo. The joint venture between the BBC through BBC Worldwide, ITV and Channel Four has been blocked as the Commission concluded none of the remedies proposed could remove the threat to competition in the VOD market. In its final report, the Competition […]
The beginning of this year has seen social media firmly back on the advertising agenda. Early last month the IPA produced a report looking at the importance of social media to advertising, and advertising agencies. Shortly afterwards the plans of two of the UK’s biggest brands – the London Olympics and Virgin Atlantic – to […]
Its happy birthday to Sky. Pay TV is 20 years old today (Thursday), and the station is celebrating with last weeks announcement of a 31% rise in operating profits. When the channel first started broadcasting on February 5, 1989, few would have imagined the transformation awaiting home entertainment and sport over the coming decades.
Thomas Cooks marketing team is once more in upheaval with the appointment of former BT and Abbey executive Michael Johnson as brand director.
General Motors is aiming to boost customer interest in its Vauxhall cars with an interest-free cashback offer on its new car ranges, despite negative press coverage on its decision to raise prices. The company will advertise the deal on TV and in press advertising, enticing buyers under the banner “You Pay, We Pay”. A GM […]
The vast majority of consumers wont trade up for premium products boasting green credentials, according to a top Procter & Gamble executive.
The initial launch marketing of the re-emergent online store Woolworths.co.uk will be handled by the central marketing team of new owner Shop Direct. The team reports to marketing director Alison Broadhurst. Broadhurst will add responsibility for the online general value retail brand to her current workload, which includes overseeing marketing for online catalogue retailer Littlewoods. […]
GlaxoSmithKline is poised for a head-on battle with oral care market leader Colgate-Palmolive when it launches a raft of new products under its brands Aquafresh, Macleans and Sensodyne. The company is launching a range of products under its Macleans brand, called Macleans Confidence. The company aims to attract new users by placing “social confidence” at […]