Functional food hard to swallow

Is the food industry setting itself up for another embarrassing U-turn? Fresh from the controversy over the use of genetically modified organisms, the industry is already rubbing its hands at the prospect of a new, high margin category, dubbed ‘functional foods’. These are foods that claim to be physically ‘beneficial’ for certain parts of the […]

Olivio

Elderly Italians get up to mischief on a seaside vacation in the latest advertising for Van den Bergh’s Olivio olive oil spread. The message of the ads is that an active lifestyle can be enjoyed at any age, especially if you follow a healthy Mediterranean diet. The commercials, by Bartle Bogle Hegarty, have the theme […]

Digest

Chris Jenkins, managing director of retail design consultancy Rodney Fitch & Co, is to leave the company to launch a design business.

Furniture chain hires Sass Panayi for £2m TV makeover

Furniture retailer Uno Upholstery has appointed Manchester agency Sass Panayi to its £2m TV account to create a “radical” new brand identity. There are 19 Uno Upholstery superstores nationwide competing with larger groups DFS and Courts. The chain’s parent company, Uno plc, also owns World of Leather. Sass Panayi won the account in a three-way […]

Who will cream the competition to win Best British Cheese award?

As we all know, award ceremonies are cheesy affairs. But there cannot be many which can claim to really be about cheese, apart from perhaps, The British Cheese Awards. The Diary can reveal that cheesemakers all over the country will be hanging on to their gorgonzolas in anticipation on September 23. They will no doubt […]

Digest

Western Initiative Media is conducting an audit of its finances, according to reports in the US press this week. It is not known what triggered the audit. The vice-chairman of the worldwide company Michael Kassan is on extended holiday.

Digest

Bartle Bogle Hegarty has created four bumper breaks for One 2 One, sponsors of the FA Charity Shield, to be shown during coverage of Sunday’s match. The strapline reads ‘supporting football for disabled people’.

Banks to test branches for poorer communities

Three of the country’s biggest high street banks are to trial community branches offering financial services to people with low credit ratings. NatWest, Lloyds TSB and Barclays are working on the scheme at a time when major lenders face criticism for turning their backs on poorer customers. Consumer groups are concerned about the introduction of […]

Digest

The Sun is launching an online version of its DreamTeam FC fantasy football management game. The site will be endorsed by West Ham striker Ian Wright. The competition, which costs £5 a game, will go live next month and have its own Web address (www.dreamteamfc.com).

McDonald’s crosses over to branded motorway services

The first branded McDonald’s motorway service station is to open in September as the fast-food giant looks for new areas of growth beyond its core high street restaurants. The development, called simply “McDonald’s Services”, opens on the M5 at Cullompton in Devon. It gives the company the chance to put its name and the McDonald’s […]

Upmarket men flock to C4 cricket

The number of upmarket men watching Channel 4 during the first four days of its England cricket coverage soared by more than 300 per cent compared with the previous week’s viewing, despite the home side’s dismal performance. According to figures obtained by Marketing Week, the station attracted an average audience of 350,000 ABC1 men across […]

Digest

Switzerland’s cheese makers have formed Swiss Cheese Marketing AG, a joint company with a brief to develop a co-ordinated approach to exports. Advertising, to break next year in Germany and Italy, will present Swiss cheese as ‘cool and trendy’.

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