£330m review of marketing starts at Fiat

Fiat Auto is conducting a fundamental pan-European review of its marketing and advertising for its Alfa Romeo, Fiat and Lancia marques as part of its strategy to return to profit. It has an estimated pan-European ad budget of &£330m. At a presentation to analysts in Turin last week, Fiat Group chief executive Sergio Marchionne criticised […]

FA ‘damaged’ ahead of sponsor talks

A Football Association official has said the FA brand has been “tarnished” and that the organisation is concerned for its &£100m sponsorship deals, following the sex scandal that has led to the resignation of its chief executive. The FA source says there are worries the FA’s brand has been damaged by media coverage: “No one […]

London 2012 signs up Boots and Shell as retail partners

The London 2012 Olympic bid team is set to sign partnership agreements with Boots and Shell, to distribute its range of branded merchandise. The bid team is also in talks with broadcasters about creating a series of programme sponsorship spots to support the bid. The short segments are expected to use athletes talking about why […]

The race is on for sponsorship

Cameron Day’s letter (MW July 8) on Carlsberg’s switching support from football to the arts raises some interesting issues as to how companies should direct their sponsorship budget. As he rightly says, any investment needs to be relevant and integrated within a broader programme, if it is to make the right connections with customers. Sports […]

Sadly, The Sun will never shine

I want to unreservedly praise Sean Brierley’s article on The Sun (MW last week). Hallelujah, I have wondered for years how on earth The Sun has remained “the nation’s favourite”. I am part of the nation and I am not far off despising The Sun and all that it stands for. In fact, I don’t […]

Reading room to re-design underwear site

Reading Room, the digital agency, is to redesign underwear company Janet Reger’s site, for the third time in four years. The last redesign saw sales rise by more than 200 per cent within a few weeks.

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