Banners ‘advertising medium of future’ says Adlink report

Banner ads do work, according to the first independent pan-European study of online advertising effectiveness. Just under half of online consumers believe banner advertising has a viable future, according to the “Banner brand impact study” from Adlink. Undertaken in the UK, Germany, France, Sweden and Spain, the survey of 500 online users (split equally between […]

Loud and clear

While some event hosts prefer a subtle approach, most choose branding which is highly visible. But whatever the branding style, it must be consistent with the event’s message.

Digests

Nescafé has appointed McCann-Erickson and 64k to find new ways of integrating its online and offline marketing activity.

Digests

Workthing.com, the Guardian Media Group’s online recruitment site, has shortlisted HHCL and Partners, BMP DDB and WCRS for its £10m creative account. Media is through Walker Media.

Littlewoods to slash prices

Littlewoods is to cut prices by up to 20 per cent in its high-street and home shopping divisions in an attempt to position itself as the UK’s leading value retailer. The announcement follows yesterday’s release of figures showing retail trading profits had plunged £24m to £81.3m for the year to the end of April. The […]

Digests

Bartle Bogle Hegarty has created a new TV ad campaign for ScottishPower, with media through Starcom Motive. Two executions break on July 3 in Scotland and the North of England, backed by press and posters later in the year.

Duckworth to handle $40m Daewoo push

Duckworth Finn Grubb Walters has been appointed by Korean car company Daewoo to handle the $40m (&£26m) European launch of its new model Tacuma. Duckworth Finn is already Daewoo’s lead agency across Europe, but was asked to pitch separately against Daewoo’s local Spanish and French agencies. The car, which is a space wagon, and will […]

Digests

The US home delivery Net sector is consolidating. Leading player Webvan is to buy HomeGrocer.com for $1.2bn (&£800m) in a share swap. The move is expected to extend Webvan’s reach to 13 US metropolitan areas by the end of the year. The two companies currently serve a combined total of nine metropolitan areas.

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