PPA, WHS slam lads mags ‘top shelf’ call

The Periodical Publishers Association and WH Smith have hit out against a new bill calling for retailers to put lads magazines like Maxim, FHM and Arena on the top shelf. The retailer says it should not censor people’s magazine choices. The pair spoke out after Labour MP Claire Curtis-Thomas introduced a ten minute rule bill […]

Music labels create radio inteference

Not a month goes by without traditional media groups unveiling plans to cope with consumers shifting their media consumption to digital. Each medium has to find its own way to overcome the challenges, but one that seems to be doing so successfully is among the oldest media of all: radio. These days, for example, Virgin […]

Flora ‘blood vessel health’ claim banned in ASA ruling

Unilever Bestfoods has been slammed by the Advertising Standards Authority (ASA) over a press ad which suggested that Flora pro.activ spread helped maintain blood vessel health. It will not be allowed to repeat the claim. The food giant argued that it was a health maintenance claim. While it did not consider this misleading, Unilever agreed […]

Thinkbox appoints David Brennan

Thinkbox, the TV marketing body, has appointed David Brennan as research and strategy dircector. He was previously head of group strategic insight at Associated News.

Weetabix set for Organic relaunch

Weetabix is preparing to relaunch Weetabix Organic, as part of its campaign to encourage consumers to eat the cereal in different ways. The relaunch is a key part of the cereal manufacturer’s push into healthier products. Weetabix is understood to believe that the high-quality and taste of the organic biscuits mean the product will work […]

AOL starts round two of bidding for UK arm

The battle to buy AOL’s UK business has entered a crucial phase, with less serious bidders ruled out and more in-depth talks under way between the internet company and remaining suitors. AOL’s UK operations are expected to attract bids of up to &£1bn. Its US parent company, Time Warner, has hired Citigroup to handle the […]

WHS tests in-store Post Office counter

WH Smith has signed a deal with the Post Office to allow counters to appear in the retailer’s high-street stores. As part of the Post Office’s plans to improve its town centre performance, and WH Smith’s trial of new formats, franchised counters will be tested in six outlets. WH Smith stores in London’s Hammersmith, Slough, […]

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Ryanair, BA, EE: Everything that matters this morning

marketing news

Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]