Snack-a-Jacks, the low-fat savoury snack owned by Quaker, is launching a 2.5m campaign that aims to position it as a “counterbalance” to dieting and going to the gym.
As more media become interactive and audiences have more control over advertising, marketers must strive to create brand loyalty
Many US service providers have failed in the European market, due to over-confidence, unrealistic claims and a reluctance to adapt to the different cultures. Yet some US products are massive successes. It just takes patience, understanding and integrity, says Catherine Turner
What has happened to Cadbury? The home-grown confectionery and soft drinks company seems to be going from one embarrassing public mishap to another. Is this because the company is inept or because its cultural outlook is woefully behind the times? By David Benady
Marks & Spencer, the high street retailer, is believed to be planning a national rollout of its standalone M&S Kitchen caf矣oncept.
Prudential chief marketing officer Alison Wright is leaving to join rival Citigroup, which is buying the insurance giant’s online arm, Egg. Wright will become Egg marketing officer for Citigroup after it completes the £575m acquisition, expected later this month. She is being replaced by Angus McIver, Prudential’s director of insurance. The move will add to […]
Nissan is moving its European brand chief Bastien Schupp to the new role of European marketing director for its Infiniti marque, as it gets ready for a European launch next year. The luxury Infiniti brand has been hugely successful in the US, where it was established in 1989. Sales grew by 88% to 136,401 between […]
Aegis Group, owner of media agencies Carat and Vizeum, has knocked back Vincent Bollor»’s bid for a place on the board for a third time in 10 months. The group says shareholders voting at its extraordinary general meeting today (Wednesday) rejected Groupe Bolloré ‘s proposals to appoint directors to the Aegis board. It adds that […]
Public relations company Freud Communications is buying independent advertising agency DFGW. The Publicis Groupe-owned PR outfit has confirmed it is in talks to acquire DFGW, with a completed deal expected later this week. It is not known how much Freud is paying for the business although an insider says the sum is “not enormous”. The […]
The future of Channel 4 will become increasingly uncertain in the next five years as the broadcaster’s commercial performance begins to deteriorate, according to a new report by Ofcom. The report, carried out by independent consultancy LEK, says that the channel will begin making a loss after 2010 and will increasingly face the difficulties of […]
UEFA Champions League sponsor Vodafone has signed a three-year deal to become the technology sponsor of its sister competition the UEFA Cup. The mobile giant will also sponsor the UEFA Super Cup as part of the deal. Vodafone ended its £9m-a-year shirt sponsorship deal with Manchester United at the end of 2005 to become an […]
Energy company E.ON is frontrunner to be the first UK broadcast sponsor of the FA Cup when TV rights transfer to ITV from the BBC next year. E.ON, which is rebranding in the UK from Powergen, currently sponsors the FA Cup and will get first refusal on any broadcasting sponsorship deal next year. The tournament […]