The IMRG Index, which measures online shopping in the UK, hit 1,000 for the first time in April, rocketing past that symbolic marker to 1,152. The index started at 100 in April 2000, so the new level indicates an almost 12-fold increase in e-tail sales in three years. E-commerce continues to accelerate: this April’s sales […]
GfK Media, has published the results of a survey that uses a common system to measure radio and TV for the first time. The survey, backed by Kelvin MacKenzie’s Wireless Group, which owns TalkSport, has revealed that the station has 8 million listeners compared with the latest Rajar figures which show the station attracts just […]
Any company making claims about its prices relative to its competitors’, or relative to the market as a whole, must be extremely careful. The rules on such tactics are strict – and there are penalties for contravening them. By Seema Sharma Marketers wanting to use price claims or make comparisons between their company’s prices and […]
Volkswagen is supporting the launch of its luxury car, the Phaeton, with an online media strategy whereby highly targeted online advertising takes visitors to the centrepiece of the launch – thephaeton. Tribal DDB, the agency that devised the campaign, collaborated with media owners such as Digital Look, Autoexpress, CNN Traveller, Classic FM and The Times.
Retailer Game launches game.net and revamps its e-commerce site
Cricket’s struggle to attract sponsors is reaching crisis point, but the sport is showing some signs of an upturn in fortune, says Daniel Thomas
TfL helped to soften the blow of the congestion charge, but will it get such a smooth ride when it takes over London’s Tube? asks Branwell Johnson
Former BBC marketer David Grint has been appointed as head of marketing communications at mobile phone operator T-Mobile. Grint, who was head of marketing for planning, strategy and brand guardianship at the BBC left the corporation at the end of October (MW October 24, 2002). He has been working in a general consultancy role for […]
The Sunday Mirror claims results from its new online readers panel show that readers of its M Celebs supplement prefer the magazine to paid-for weeklies. The research will be used by the newspaper’s advertising sales team.
Milton Bayer, a Northampton-based creative agency, has been appointed by the London North Learning and Skills Council to run a cinema and a press campaign to encourage 16to 19-year-olds to consider further learning.
The Football Association is to launch its first TV campaign targeting racism, following UEFA’s demand that it pay a record fine for racist behaviour by England fans at a game against Turkey in April. The FA has lined up Mother and TBWA/London to pitch for the project. An FA insider says the brief will ask […]
Ware Anthony Rust has been appointed to handle the advertising for UK fruit preserving business Wilkin & Sons. The win follows a three-way pitch against undisclosed agencies.