This is the year of the challenger. A headhunter told me this week that just five years ago, their best candidates wanted to work for major established brands – think Kraft, Coca-Cola or L’Oreal. Now they want to work for a hip digital upstart.
It’s a 14-hour flight from Hong Kong to Toronto and my journey was made none the easier last week by the two digital bozos behind me who spent most of the flight talking arse about social media.
View the full-size infographic here or scroll through the article.
With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?