Microsoft will launch a £5m UK campaign next March through McCann-Erickson. Called Business Agility, the campaign is intended to highlight the company’s range of business software.
McCann-Erickson London is understood to have won a £6m regional account for The Portuguese Cork Association.
Cadbury will roll out its Dream white chocolate bar into Europe with £6m UK launch in the new year
P&G is planning a £9m relaunch of its Pantene haircare range, in a bid to fight off the threat emerging from Unilever’s £35m-plus investment in a new Dove haircare range. Branded a “knee-jerk” reaction by industry insiders, P&G plans to run the advertising onslaught early next year to coincide with the Dove haircare launch in […]
The business-to-business publishing sector likes to play up its advantages in hard times, but effective operators are a good bet at any time
Young’s Bluecrest is no longer owned by United Biscuits, as reported in Marketing Week last week.
Ferrero is reported to be dropping the actor Richard Gere from the ads for its Ferrero Rocher chocolates in Italy, replacing him with Ambrogio, the butler who previously fronted ads. According to the Italian online newsletter Marketing TV, Ambrogio is “a reassuring part of the brand… a bit like a grandpa”.
The cautious optimism of last year is nowhere to be seen in the latest CIM survey. Sales forecasts and marketers’ confidence are the lowest on record
Royal Bank of Scotland has appointed Wieden & Kennedy to the multi-million pound RBS Advanta credit card account.
With European advertising bodies pulling in different directions, what is needed is a clear industry voice. The appointment of Eaca President Bernd Michael may provide this.
Boots and Granada have confirmed that they are pulling the plug on their jointly owned TV station, the Wellbeing network, after losing £31m in nine months.
TV3, the privately-owned Swiss commercial TV channel, is to be taken off air from December 23. Owner Tamedia, which bought out its TV3 partner, SBS Broadcasting, in January, claims strict advertising regulations hindered its ability to make the channel commercially viable and retain viewers.