29 November 2001

Digest

Microsoft will launch a £5m UK campaign next March through McCann-Erickson. Called Business Agility, the campaign is intended to highlight the company’s range of business software.

Digest

McCann-Erickson London is understood to have won a £6m regional account for The Portuguese Cork Association.

P&G’s Pantene plans £9m Dove defence

P&G is planning a £9m relaunch of its Pantene haircare range, in a bid to fight off the threat emerging from Unilever’s £35m-plus investment in a new Dove haircare range. Branded a “knee-jerk” reaction by industry insiders, P&G plans to run the advertising onslaught early next year to coincide with the Dove haircare launch in […]

Digest

Young’s Bluecrest is no longer owned by United Biscuits, as reported in Marketing Week last week.

Digest

Ferrero is reported to be dropping the actor Richard Gere from the ads for its Ferrero Rocher chocolates in Italy, replacing him with Ambrogio, the butler who previously fronted ads. According to the Italian online newsletter Marketing TV, Ambrogio is “a reassuring part of the brand… a bit like a grandpa”.

Marketers’ optimism crashes

The cautious optimism of last year is nowhere to be seen in the latest CIM survey. Sales forecasts and marketers’ confidence are the lowest on record

Digest

Boots and Granada have confirmed that they are pulling the plug on their jointly owned TV station, the Wellbeing network, after losing £31m in nine months.

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