29 October 1998

Will collaboration pay off for DVD?

There is something rather cosy and unlikely about a group of corporate giants getting together for the greater good of their product. Five years ago, the idea of Sony, Philips, Panasonic and Toshiba lining up alongside Warner Brothers, Warner Vision, Buena Vista, Columbia Tristar, MGM and Polygram to promote their products would have been unthinkable. […]

Creative Crisis?

Two of the UK’s top ad agencies, Saatchi & Saatchi and Ammirati Puris Lintas, have taken the unusual step of hiring foreigners to head their creative teams. This provides more evidence that London’s reputation as the centre of the creative adv

Briefs

Excite UK has started the online Christmas shopping season with the launch of a dedicated Yuletide shopping channel on its site. The channel (www.excite.co.uk/shopping/) includes an additional guarantee against fraud to boost Christmas shopping through the site. Excite underwrites the first 50 “excess” of any credit or payment card fraud – which is not usually […]

Twiggy man’s priority warning

I was interested to learn that David Hutton, chief executive of Twiggy & Co, believes many women consider Twiggy a role model because she looks so good for her age (MW October 22).

Four more marketers leave Virgin

Victory-owned Virgin Clothing Company is parting company with a further four members of its marketing department. The move follows the departure of marketing director Lesley Angus this summer. The company has decided not to replace Angus. Marketing manager Sue Powell will head the marketing team in future, which, after the latest departures, now has four […]

English battle is all about ‘tone’

Your article on plain language in the financial services sector “Jargon busters” (MW October 15) was interesting, but it tended to go over old ground. Surely it’s now time to advance our understanding of this issue a little. For example, how does plain English work in the contemporary world of “brand voices”? And how exactly […]

Marketers braced for slump

Nearly half the UK’s marketing managers expect to miss their current sales targets, while confidence among marketers has fallen to its lowest ever level, an authoritative new survey claims. The findings have added fuel to calls by business leaders for a further cut in UK interest rates. More importantly for marketers, nearly one in five […]

Roche plans extensions for Pro-Plus

Pharmaceutical giant Roche Products is considering extending its Pro-Plus brand into other areas, including a caffeine-based energy drink. Richard Hollies, marketing manager for Pro-Plus, says: “With a product that is growing more than 50 per cent a year, it would be strange not to leverage it. But there are no specific plans at the moment.” […]

Quixell launches Web bucket shop

UK online auction house Quixell is to launch a range of “bucket shop” travel services aiming to offer cut-price holidays to consumers. The company, which to date has specialised in matching sellers and buyers of discounted computer equipment, electronic goods and jewellery online, launched the first of its travel services on Monday, offering holiday homes […]

Banks Hoggins lands Mark Warner account

Holiday company Mark Warner Leisure has appointed Banks Hoggins O’Shea to its 1m advertising account after a three-way pitch. Banks Hoggins pitched against incumbent Quintessential Advertising, which held the account for four years, and the Arc Group of Companies. The media account, previously held by Bygraves Bushell Valadares & Sheldon (BBVS), will also be handled […]

Put a blanket ban on Mellors

A merger is an emotional event which has to be handled with the utmost care by senior staff. It appears Tim Mellors has taken this on board. Mellors gave a poignant speech at a get-together to launch “The Revolution” – the rebirth of Grey – following the merger of Grey Advertising and Mellors Reay. From […]

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