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29 October 2015

How to build storytelling into your video strategy

With predictions that video content will make up 69% of all internet traffic by 2017 brands need to take on the challenge of making the format an integral part of their communication strategy, while remembering that telling a compelling story is key to success.

Making a decision

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

A new age for customer-centric marketing

The idea of customer-first is not new but brands need to constantly refresh their approach to meet consumers’ changing demands. User-generated content and emotive storytelling are rising to the fore, while customer-focused challenger brands continue to disrupt the market.

Ten must-see sessions at the Festival of Marketing

With 200 speakers across 12 stages, the two-day Festival of Marketing boasts a packed schedule so choosing what to prioritise is a tough task. To help you navigate, Marketing Week has selected 10 not-to-be-missed sessions that tackle the big issues marketers are facing today.

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