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29 October 2015

How to build storytelling into your video strategy

With predictions that video content will make up 69% of all internet traffic by 2017 brands need to take on the challenge of making the format an integral part of their communication strategy, while remembering that telling a compelling story is key to success.

Blockbusters help licensed merchandise sales soar

The prominence of movie franchises such as James Bond and Star Wars are accelerating the growth of licensed merchandise, an industry worth £156.2bn, and although the US remains the biggest region for sales, the Chinese market is growing rapidly.

Making a decision

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

A new age for customer-centric marketing

The idea of customer-first is not new but brands need to constantly refresh their approach to meet consumers’ changing demands. User-generated content and emotive storytelling are rising to the fore, while customer-focused challenger brands continue to disrupt the market.

Ten must-see sessions at the Festival of Marketing

With 200 speakers across 12 stages, the two-day Festival of Marketing boasts a packed schedule so choosing what to prioritise is a tough task. To help you navigate, Marketing Week has selected 10 not-to-be-missed sessions that tackle the big issues marketers are facing today.

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