Does the Internet really deserve media ratings?

As the strength of the Internet is its diversity, is it fair on advertisers if research companies deliver Web ratings? For the sake of survival, it may be wise to leave the Net well alone. By Mike Gorman. Mike Gorman is media director at Saatc

STAYING POWER

Five years ago, few people had heard of Jarvis hotels. The company’s success in raising awareness since then, without the aid of advertising, is a testament to its skill in the use of sales promotions.

Say Hello! to an ad man’s romantic life

Times would appear to be so hard for London’s ad men that they are having to sell intimate details of their love lives to the gossip columns. The Diary was flicking through last week’s copy of Hello! magazine when it stumbled upon a five-page photo spread of hunky Steve Wallington, creative director of Leagas Shafron […]

Tether moves in RHM marketing shake-up

Rank Hovis McDougall has announced a radical management shake-up. Colin Tether, marketing director of Manor Bakeries, has been appointed managing director of subsidiary James Robertson & Sons.

Tesco alters cereal packs to settle row

Tesco is selling redesigned boxes of its own-label cereals nearly nine months after it was first accused of copying Kellogg brand packaging. The move is the culmination of talks between the two companies, after the Tesco packaging soured relations. Friction arose in July when Tesco started using Kellogg’s rival Cereal Partners (owned by Nestlé and […]

No dropping of KP Crisps name

Remember to bookmark our Web site address:http://www.marketing-week.co.uk/mw0001. Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT

Homebase tools up to steal B&Q share

The housing market is getting stronger and the DIY sector looks set for a boom. But Homebase, rushing to bring its Texas stores under the brand and lacking a marketing chief, is not in the best position to benefit.

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