The market was always against Sears’ chief Liam Strong and it seems the ‘great survivor’ is about to meet his Waterloo. By George Pitcher. George Pitcher is joint managing director of media consultancy Luther Pendragon
German car giant woos Renault’s communications director to fill its most senior marketing role
As the strength of the Internet is its diversity, is it fair on advertisers if research companies deliver Web ratings? For the sake of survival, it may be wise to leave the Net well alone. By Mike Gorman. Mike Gorman is media director at Saatc
Five years ago, few people had heard of Jarvis hotels. The company’s success in raising awareness since then, without the aid of advertising, is a testament to its skill in the use of sales promotions.
Times would appear to be so hard for London’s ad men that they are having to sell intimate details of their love lives to the gossip columns. The Diary was flicking through last week’s copy of Hello! magazine when it stumbled upon a five-page photo spread of hunky Steve Wallington, creative director of Leagas Shafron […]
Behind nearly every Oscar nomination there is a well-oiled marketing machine. Nick Higham rubs shoulders with the movers and shakers. Nick Higham is BBC TV’s media correspondent
Rank Hovis McDougall has announced a radical management shake-up. Colin Tether, marketing director of Manor Bakeries, has been appointed managing director of subsidiary James Robertson & Sons.
Major advertisers such as Procter & Gamble are understood to be considering breaking ranks with the Incorporated Society of British Advertisers (ISBA) in support of ITV’s plans to merge its airtime sales operations.
Tesco is selling redesigned boxes of its own-label cereals nearly nine months after it was first accused of copying Kellogg brand packaging. The move is the culmination of talks between the two companies, after the Tesco packaging soured relations. Friction arose in July when Tesco started using Kellogg’s rival Cereal Partners (owned by NestlÃ© and […]
Remember to bookmark our Web site address:http://www.marketing-week.co.uk/mw0001. Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT
The housing market is getting stronger and the DIY sector looks set for a boom. But Homebase, rushing to bring its Texas stores under the brand and lacking a marketing chief, is not in the best position to benefit.
News round-up gives readers an at-a-glance overview of this month’s P&I news.