Corporate Hospitality Showcase

Hospitality_coverTodays corporate hospitality events may not be flowing with champagne, but they are more exciting and innovative than ever before, as organisers are determined to get maximum value from their budgets. They can now choose from a stunning array of venues, sporting and entertainment packages, and unusual team-building ideas that offer the wow factor without being extravagant. Read more

Marketers at forefront of bid to alter booze culture

Retailers, alcohol brands and pub operators have formed an alliance as
part of a renewed attempt to convince the Government it can use
marketing to positively influence attitudes towards drunkenness.

The alliance, which will include Diageo, Tesco an…

Brand owners beware of Google

You’re a marketing director at a big clothing company let’s call it GreatShop and you’ve just launched a multimillion pound ad campaign with a catchy slogan. All the research tells you that consumers love the marketing; they are flooding online after seeing the TV spots to check out the new diffusion range of dresses by a hip new designer.

Sir Martin Sorrell faces WPPs challenges

The threat of recession, emerging economies, green issues, the prospects for traditional and new media, the burgeoning of smaller ad networks and how to meet client demands are among the challenges facing WPP, as founder and chief executive Sir Martin Sorrell tells Stuart Smith Q: You say there will be no recession, but the world […]

BBC iPlayer launches on Nintendo Wii

The BBC is teaming with Nintendo to make its iPlayer catch-up TV service available via gaming console Wii. The deal was announced today (April 9) at the Cannes MipTV conference by Erik Huggers, BBC group controller for future, media and technology. The video download and streaming service will be available as a channel on the […]

Carling to remove logo from Old Firm kids’ shirts

Coors Brewers has opted to move the Carling logo from Rangers and Celtic children’s replica kits two years ahead of a self-imposed drinks industry ban on branding child-size replica football shirts. The lager brand, which has sponsored the Old Firm clubs since 2003, says that the beer logo will not appear on the new children’s […]

Orange UK brand chief to take retail responsibility

Orange UK brand marketing director Justin Billingsley is tipped to get a beefed-up role in a restructure being spearheaded by new chief executive Tom Alexander. Sources claim Billingsley will be handed responsibility for the retail side of the business on top of his brand duties – the first time a senior marketer at the company […]

Stella and Carlsberg clash over UKs best beer claims

A row has erupted between rivals Carlsberg and Stella Artois over claims that Carlsberg has taken over the Belgian beer as Britain’s best selling lager for the first time in almost two decades. According to the latest AC Nielsen figures, sales of Stella brands have fallen by almost 1% to 491 milllion pints in supermarkets […]

Google executive Stickel leaves for WebTrends

Google executive Daniel Stickel has been appointed chief executive officer of US web analytics company, WebTrends. He succeeds Bruce Coleman, who took temporary control of the company in October last year. At Google, Stickel’s was responsible for syndication products, serving hundreds of thousands of partners and tens of millions of end users. Prior to Google, […]

BBH loses out to Spanish agency in Vodafone pitch

Vodafone has appointed Spanish agency Tapsa to handle its pan-European brief following a pitch that in­volved incumbent Bartle Bogle Hegarty. BBH has been the mobile operator’s global lead creative agency since the end of 2004. Tapsa, which already works with Vodafone in Spain, will create a campaign based around roaming (using mobile phones abroad) that […]

Latest from Marketing Week