Todays corporate hospitality events may not be flowing with champagne, but they are more exciting and innovative than ever before, as organisers are determined to get maximum value from their budgets. They can now choose from a stunning array of venues, sporting and entertainment packages, and unusual team-building ideas that offer the wow factor without being extravagant. Read more
Retailers, alcohol brands and pub operators have formed an alliance as
part of a renewed attempt to convince the Government it can use
marketing to positively influence attitudes towards drunkenness.
The alliance, which will include Diageo, Tesco an…
British Airways is one of the worlds most iconic airline brands, but a decade of economic turbulence and a rapidly deregulating air travel market have chipped away at its leading position.
You’re a marketing director at a big clothing company let’s call it GreatShop and you’ve just launched a multimillion pound ad campaign with a catchy slogan. All the research tells you that consumers love the marketing; they are flooding online after seeing the TV spots to check out the new diffusion range of dresses by a hip new designer.
The threat of recession, emerging economies, green issues, the prospects for traditional and new media, the burgeoning of smaller ad networks and how to meet client demands are among the challenges facing WPP, as founder and chief executive Sir Martin Sorrell tells Stuart Smith Q: You say there will be no recession, but the world […]
The BBC is teaming with Nintendo to make its iPlayer catch-up TV service available via gaming console Wii. The deal was announced today (April 9) at the Cannes MipTV conference by Erik Huggers, BBC group controller for future, media and technology. The video download and streaming service will be available as a channel on the […]
Coors Brewers has opted to move the Carling logo from Rangers and Celtic children’s replica kits two years ahead of a self-imposed drinks industry ban on branding child-size replica football shirts. The lager brand, which has sponsored the Old Firm clubs since 2003, says that the beer logo will not appear on the new children’s […]
Orange UK brand marketing director Justin Billingsley is tipped to get a beefed-up role in a restructure being spearheaded by new chief executive Tom Alexander. Sources claim Billingsley will be handed responsibility for the retail side of the business on top of his brand duties – the first time a senior marketer at the company […]
A row has erupted between rivals Carlsberg and Stella Artois over claims that Carlsberg has taken over the Belgian beer as Britain’s best selling lager for the first time in almost two decades. According to the latest AC Nielsen figures, sales of Stella brands have fallen by almost 1% to 491 milllion pints in supermarkets […]
Independent News & Media commercial director Simon Barnes is leaving the newspaper group amid worries that falling advertising revenues will hit profits. It is not known if Barnes has a job to go to.
Google executive Daniel Stickel has been appointed chief executive officer of US web analytics company, WebTrends. He succeeds Bruce Coleman, who took temporary control of the company in October last year. At Google, Stickel’s was responsible for syndication products, serving hundreds of thousands of partners and tens of millions of end users. Prior to Google, […]
Vodafone has appointed Spanish agency Tapsa to handle its pan-European brief following a pitch that involved incumbent Bartle Bogle Hegarty. BBH has been the mobile operator’s global lead creative agency since the end of 2004. Tapsa, which already works with Vodafone in Spain, will create a campaign based around roaming (using mobile phones abroad) that […]