After a flat year, brands are pinning their hopes on film releases and innovations in outdoor and tech toys to lift sales.
It started out as just a night at the movies. In January, a local man took his wife to Easton Mall in Ohio to watch the new Jack Ryan spy film – Shadow Recruit. Half-way through, fiction suddenly turned into frightening reality when he was approached by a man from Homeland Security. The officer snatched the man’s spectacles off his face and insisted he, and his wife, immediately leave the theatre.
What is a chief marketer in 2014? I’ve been busy hosting sessions and taking part in panels at this year’s Advertising Week Europe in London – see our cover feature for details – and I’ve come up with four things you need to know about the chief marketing job right now.
Your article ‘New leverage in local media?’ rightly highlights the massive opportunity presented by the local TV revolution for brands seeking to reach new audiences. Over the past year we have worked closely with the Local TV Network to create a sustainable model for local channels that has broken down prohibitive barriers to entry such […]