3 August 1995

Danone hands 19m to RSCG

The Danone Group has completed the realignment of its estimated $30m (19m) European biscuit business by handing it to EURO RSCG. In the UK, the 5m Jacobs Bakeries account shifts to EURO RSCG Wnek Gosper out of McCann-Erickson. Danone’s UK brands include Twiglets, Club Biscuits and Ritz Crackers. EURO RSCG already holds the Danone biscuit […]

VW condemns car lease plans

NEWS Personal leasing plans created by car companies to boost retail sales have been slammed for being confusing, misleading and short-term by industry sources.

JFM switches back to Jazz FM

Jazz station JFM 102.2 is to revert to the name Jazz FM, its parent Golden Rose Communications confirmed this week. The decision comes less than a year after the station renamed itself to win a broader audience. The move surprised agencies, which question the logic of the name change, also affecting North-West regional station JFM […]

BBH Lotto launch to go for greed

UK Charity Lotteries, operator of Lukcy (sic) Lotto, is to highlight the size of winnings rather than its charitable associations in a new campaign from Bartle Bogle Hegarty, which is expected to break before the end of the year. Despite some public criticism over the recipients of National Lottery handouts, such as the Royal Opera […]

Mellors Reay stitches in 3m Burton

Mellors Reay has won the 3m Burton Menswear account after a final pitch against Walsh Trott Chick Smith. The pitch in May included Mellors Reay, Walsh Trott, GGT and Butterfield Day Devito Hockney, but was reduced to two agencies three weeks ago. The chain is part of the Burton Group retail empire. Observers say the […]

A quest for successful relations

There’s one story that you will be unlikely to read about in the pages of the marketing press. Yet it is probably the most important marketing story of the moment. Like cold war powers during the nuclear arms race, more and more major companies are retreating behind closed doors to rethink their marketing weaponry from […]

CALL TO ARMS

It’s Britain’s second-largest advertiser, a company which just 11 years after privatisation has become a highly profitable international business with a market value of 24.5bn. Yet today BT faces unprecedented competition. Its core business – telephony – is under attack. And demand for a potentially lucrative new revenue stream – interactive multimedia services – remains […]

‘Too early’ for successor to Chris Martin

Burkitt Edwards Martin says it has not decided whether to replace founder and executive creative director Chris Martin, who died in an accident last week. Managing director Bob Edwards, who worked with Martin for 28 years, says: “It’s much too early to say what we will do. Chris will be deeply missed, he is irreplaceable […]

Flora in 6m Marathon sponsorship

Flora has pledged to give The London Marathon unprecedented support after confirming plans on Monday to sponsor the event for the next three years in a 6m deal. It is the biggest sponsorship of the event to date. “Not all previous sponsors have been able to exploit the event,” says Andy Duncan, marketing controller, fats […]

Mercury boss quits for Vodafone

Mercury One-2-One’s acting director of marketing has quit to join rival Vodafone as a board director. Alan Harper has been business strategy director for the mobile phone service provider since its launch in 1992. He has also run marketing and product development since the resignation of sales and marketing director Steve Dunn in March. Harper […]

Walsh Trott pulls in 2.5m Sharwood’s

JA Sharwood’s has ended weeks of speculation by handing its 2.5m Sharwood’s food account to Walsh Trott Chick Smith. The move continues Sharwood’s 12-year relationship with Walsh Trott managing partner Amanda Walsh. Walsh was appointed to handle the Sharwood’s food account in 1983 when she joined WCRS. WCRS lost the Sharwood’s account in May, just […]

Duckworth wins 5m Abbey brief

Abbey National is appointing Duckworth Finn Grubb Waters to handle an advertising blitz for its new general insurance arm. The account, believed to be worth 5m, is expected to increase substantially next year. A spokesman for Abbey National General Insurance (ANGI) says the new agency’s role will be to make the Abbey’s “bancassurance” services more […]

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