ONdigital marketing chief Guy Laurence is quitting to join Vizzavi – the online portal being developed by Vodafone, Vivendi and Canal-plus – as head of its marketing operation. Laurence, who joined ONdigital six months after its launch in November 1998 and became executive sales and marketing director, takes up the role of chief marketing officer. […]
24seven, the new utility company formed by TXU Europe and the London Electricity Group, has appointed Communication Solutions to handle its launch advertising and communications campaign. MediaVest will handle media.
Newcastle-based ad agency Robson Brown is getting in on the political act after two of its creatives were poached by Geordieland rivals Yellow M to work on the Conservative Party account. Copywriter Mick McCabe and art director Simon Storey have been lured 500 yards down the road to Yellow M, which, Diary readers may remember, […]
House builder Bryant Homes has appointed M&C Saatchi to its £5m advertising business. The agency pitched against J Walter Thompson and incumbent Wallis Tomlinson. The review was handled by the AAR. M&C will develop a branding campaign and regional tactical activity. The appointment was made by Bryant Homes group marketing director Lorraine Morrissey, who was […]
While McDonald’s blames a spring of sport for its profit decline, analysts say the chain’s reliance on risky promotions is at fault.
King of Shaves, the shaving and skin-care brand, is launching two products – Proshave Ultragels and Ultrafoams. They will be rolled out in the UK in September.
Vauxhall marketing operations director Andy Jones, who oversees the car company’s £84m advertising budget, has moved to a new job at sister company OnStar. Jones is on secondment to head the UK launch of OnStar, the satellite vehicle communications company owned by Vauxhall parent General Motors (GM). OnStar was launched in the US four years […]
Over 100 jobs face the axe as Granada Media shuts down United TV airtime sales house TSMS.
He’s been spotted in supermarkets, at train stations and in the streets by adoring fans – but now Elvis Presley is throwing his weight behind the latest gimmicky campaign for fast-food chain Burger King. Anyone who sees a silver Cadillac swinging around London could also witness the very same Hunk of Burning Meat serving BK […]
The Office of Fair Trading has completed its investigation into the Beer Orders, the regulations governing the brewing industry. Trade & Industry Secretary Stephen Byers is expected to make an announcement in the next ten weeks, but industry observers are predicting little change.
Stephen Byers, the Trade & Industry Secretary, has asked the European Commission (EC) to hand the decision on Belgian brewing giant Interbrew’s acquisition of Bass’s beer brands back to the UK authorities.
easyJet has linked up with Travelcamel to offer a microsite within the www.easyjet.com website. Travelcamel sells goods such as rucksacks, suncream, camera film and pharmaceutical products. It promises to deliver all purchases to the customer’s home or work within three days.