3 August 2006

Marketing chief joins NI prior to freesheet launch

News International Free Newspapers (NIFN) has appointed Nicole Refson as its first marketing chief. She joins the publishing group from Harrods. Refson, who joined this week as marketing manager, will work with general manager Ian Clark (pictured) on the launch of a 48-page afternoon newspaper, thelondonpaper. It will be introduced in the next six weeks. […]

The balls to be…not that different

Men are beginning to be something of a problem for marketers – on the one hand, they are being told that men have become 21st Century “metrosexuals” who are no longer afraid to let their feminine side hang out, while on the other, they are bei

Searching for answers

Marketers spent £1.3bn on online advertising in the UK during 2005, and paid-for search accounted for 56.2% of that spend, for a total of £768.3m, according to the latest figures from the Internet Advertising Bureau (IAB) and PriceWaterhouseCo

More than just a number

The Number 118 118’s decision to hand its marketing duties to innovation director Mark Evans (MW last week) demonstrates the company’s determination to extend the brand beyond its market-leading position in the directory enquiries sector. “We

Beauty and the multiples beast

News that Boots and Sainsbury’s have been in talks with the Government about housing GP surgeries and NHS clinics in their stores has caused something of a stir as detractors, including the British Medical Association, voiced concerns that we

Tango’d by a lack of cash?

Tango, one of Britvic’s best-known brands, is in trouble. Somerfield, the fifth-biggest supermarket in the UK, has revealed that its stores will no longer stock Tango products apart from Tango Clear, and will also delist Britvic’s 7UP complete

Battle of the broadbands

Charles Dunstone might be on his way to becoming a billionaire but the Carphone Warehouse founder and chief executive is not ready to slow down just yet. Carphone is in the vanguard of the current UK broadband revolution and Dunstone is in his

History lessons from 25 years watching TV

History is not an especially popular subject in marketing circles. But the 25th birthdays of MTV and BARB – both fall this week, and are not unconnected – touch on the future, as well as the past. In 1981 there was no multichannel television. OK, there was CNN, but its appeal was limited to a […]

Am I bothered I got it wrong? Well, yes I am

My letter last week misattributed a quote to that Oscar Wilde of modern manners Vicky Pollard. As everyone knows, the owner of the “Am I bothered?” catchphrase is the brilliant Catherine Tate. Schoolboy error. More tellingly, father of schoolboy error. Mark Fiddes Executive creative director Euro RSCG Fuel Worldwide Paris

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