Direct Line has handed its Â£6m direct marketing account to Geronimo following a review of the business.
News International Free Newspapers (NIFN) has appointed Nicole Refson as its first marketing chief. She joins the publishing group from Harrods. Refson, who joined this week as marketing manager, will work with general manager Ian Clark (pictured) on the launch of a 48-page afternoon newspaper, thelondonpaper. It will be introduced in the next six weeks. […]
It was the opinion of the late John Junor, beneath whose cold, watery eye pretension shrivelled and peeled aside, that Sebastian Coe was a “creepy sort of fellow”. Creepiness, in fact, is a surprisingly rare quality in public life. John Birt h
Men are beginning to be something of a problem for marketers – on the one hand, they are being told that men have become 21st Century “metrosexuals” who are no longer afraid to let their feminine side hang out, while on the other, they are bei
Marketers spent Â£1.3bn on online advertising in the UK during 2005, and paid-for search accounted for 56.2% of that spend, for a total of Â£768.3m, according to the latest figures from the Internet Advertising Bureau (IAB) and PriceWaterhouseCo
The Number 118 118’s decision to hand its marketing duties to innovation director Mark Evans (MW last week) demonstrates the company’s determination to extend the brand beyond its market-leading position in the directory enquiries sector. “We
News that Boots and Sainsbury’s have been in talks with the Government about housing GP surgeries and NHS clinics in their stores has caused something of a stir as detractors, including the British Medical Association, voiced concerns that we
The trouble is, marketing is a lot more complicated than many people (especially consultants selling formulae for success hidden by “black box” methodologies) would admit.
Tango, one of Britvic’s best-known brands, is in trouble. Somerfield, the fifth-biggest supermarket in the UK, has revealed that its stores will no longer stock Tango products apart from Tango Clear, and will also delist Britvic’s 7UP complete
Charles Dunstone might be on his way to becoming a billionaire but the Carphone Warehouse founder and chief executive is not ready to slow down just yet. Carphone is in the vanguard of the current UK broadband revolution and Dunstone is in his
History is not an especially popular subject in marketing circles. But the 25th birthdays of MTV and BARB – both fall this week, and are not unconnected – touch on the future, as well as the past. In 1981 there was no multichannel television. OK, there was CNN, but its appeal was limited to a […]
Colin Farrell was born in Casteknock, Dublin, so what makes him a “British” actor? The fact that he is a successful Hollywood actor or the fact that he drink mojitos rather than stout?