3 December 1998

Bass seeks new market in 8m Grolsch relaunch

Premium lager Grolsch is to appear on TV screens for the first time in two years in an 8m relaunch. The campaign has been designed by Bass Brewers’ incumbent agency EURO RSCG Wnek Gosper. Bass, which owns the Dutch brand in partnership with Grolsch in the UK, hopes to target a broader audience with the […]

Agencies mad at Brad blunder

The marriage of industry reference bibles Brad and Alf resulted in a little production “accident” which has left a whole host of ad agencies hopping mad. December’s edition of the newly merged tome included a section entitled “regional agencies”. Fair enough, you might say, a helpful reference aid. Not only does it ignore the fact […]

DoubleClick seals sales contract for Freeserve

Internet ad sales house DoubleClick has won the contract to sell advertising for Freeserve, the Dixons Group-backed venture now vying with AOL to be Britain’s biggest Internet service provider. DoubleClick will begin rolling out ad sales for Freeserve over the next few weeks. The sales house aims to establish the site as one of the […]

Ethical position not the problem

I read with interest your article called “Reputations at Stake” (MW November 12). Your caption under The Vegetarian Society’s advertisement in the report “The Vegetarian Society: Ethical stance can cause problems” was very interesting. I thought the problem was not so much to do with an ethical stance but the fact we believe the statements […]

DVD body hit as Heller joins Warner Vision

Simon Heller, former marketing consultant for the Digital Video Disc (DVD) committee, has been appointed marketing director of Warner Vision, the video arm of Warner Music. Heller, who replaces Sandra Cuckow, was formerly an advisor to the committee backing the launch of DVD. It is now looking for a replacement. Heller says: “I will be […]

Inconvenient cards should be phased out

I’m still trying to work out the advantages of the latest idea in plastic cards (MW November 19). As I understand, you had to queue to obtain cash from a cash point with a cash card, or had to queue to cash a cheque. You then queued at another machine to put the cash back […]

Rainey Kelly nets 15m Virgin Direct business

Virgin Direct has awarded its 15m ad account to Rainey Kelly Campbell Roalfe with a brief to produce a branding campaign for its portfolio of PEPs, pensions and life insurance products. Rainey Kelly won the business after pitching against incumbent TBWA GGT Simons Palmer and the new branding campaign is expected to launch next spring. […]

Saatchi’s theory misses the point

What nonsense is this I hear being reported from the lips of Lord Saatchi? (Iain Murray, MW November 26). Surely marketing is and will always remain a transactional-based function responsible for the designated tangible and intangible interactions between internal and external customers. Surely marketing is about “selling” – the idea, the concept, the product, the […]

Somnolence cured by sustenance

To walk down a street in England, or visit a supermarket, or indeed go anywhere where the public are at large, is to encounter one of the great mysteries of our island race, namely however did we become an advanced economy? The inhabitants are so slow. Young or old, fat or thin, it makes no […]

Brief

Yellow Pages is launching a 5m national TV campaign featuring everyday situations where the BT-owned directory can be of help. One ad shows a young man finding the number for a cleaner for his flat which is so messy a neighbour thinks it has been burgled. The other shows a wife calling a mobile stereo […]

Brief

The Guinness Book of Records is launching its first national TV campaign with a 500,000 pre-Christmas ad blitz. The push, which is aimed at children between eight and 14-years-old, comprises 30-second and ten-second executions and has been devised by Triangle, with media buying through John Ayling & Associates. Guinness Book of Records marketing director Malcolm […]

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