3 February 2000

Japanese create the WiLL to win

Given falling market share among the young, five leading Japanese manufacturers have joined forces to create the WiLL brand, in the belief that each stands to benefit by association.


BBH has created a campaign for Dockers Europe’s spring range of Dockers Khaki trousers.


Publicis has produced an outdoor campaign for McVitie’s Crinklins crisps as part of a £4m spend.


P&O Stena Line plans to extend its brand into retailing by offering a range of cut-price products purchased from overseas. It began this week with the launch of an own-brand car retailer.

Rover boss moves to Mini/MG arm

BMW Group has moved one of Rover’s senior marketers to head its Mini/MG division, and is seeking an advertising agency to handle next year’s launch of the new Mini. John Edwards, Rover brand director, has been promoted to the role of managing director of Mini MG. He will report to Gabriele Falco, who is the […]

Not waving but drowning in Coke

Employees of the mighty Coca-Cola have been through a torrid few months of late as a litany of contamination scares, PR gaffes and stock market woes have jolted the soft drink colossus out of its slumber. However, just when they thought things couldn’t get any worse, alarming news has reached the Diary that the company […]

Thomson deputy md lands top role

The Thomson Travel Group will promote deputy managing director Shaun Powell to managing director. Powell has held the role on a temporary basis since Richard Bowden-Doyle left the post in October to head a review of Thomson’s UK business. Powell was promoted from marketing and commercial director to deputy managing director last year. He retained […]

Crummy slogan galls the gals

Marketing folk “up North” have really used their loaf to provide a few crumbs of comfort for pre-menstrual women. A new functional, hormone-rich bread from William Jackson Bakery of Hull claims to “ease pre-menstrual tension”. The company has cannily targeted a slice of the market not previously toasted as rampant consumers. But William Jackson could […]

‘Manic’ campaign launch for Oriental Express

Chinese food manufacturer Oriental Express is spending £3m on a TV campaign aimed at 16- to 34-year-olds. The ads, which break on February 9 on terrestrial and satellite channels, feature manic cartoon character Mr Mental Oriental. The campaign, to be supported by posters outside supermarkets across the country, has been created by Doner Cardwell Hawkins, […]


Due to a technical glitch the £1m United Utilities deal to sponsor the Commonwealth Games and the overall £45m sponsorship target, in Tom O’Sullivan’s column last week, were overvalued at £31m and £345m respectively.

Fuller’s launch sweetens organic ale sector

The rapidly expanding organic beer sector is to receive a major boost with the national launch of a bottled ale from London brewer Fuller’s. Fuller’s Organic Honey Dew, a honey-flavoured ale made with organic English malts and hops, will be sold in 500ml bottles in supermarkets next month. The beer, which is accredited by the […]

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