3 February 2005

CIM searching for director to stem membership loss

The Chartered Institute of Marketing (CIM) is making a desperate attempt to stem the continuing decline in its membership as it starts the hunt for its first membership director in two years. The organisation has lost 10,000 members in the past 12 months. Membership now stands at 50,000. The news follows the appointment of the […]

B&Q ads star MacArthur for first time

DIY chain B&Q is featuring yachtswoman Ellen MacArthur in an ad campaign to promote its Performance Pro power tools brand after the she sailed around the world single-handedly in a record-breaking 71 days and 14 hours. It is the first time B&Q has used MacArthur in an advertising campaign, despite paying &£2.5m a year to […]

Philip Gould accused of inspiring ‘anti-Semitic’ Labour campaign

The controversy over The Labour Party’s “anti-Semitic” ads has taken a new turn after an advertising agency source claimed that focus group pollster Philip Gould worked alongside Alastair Campbell to create the posters showing Conservative Party leaders as flying pigs. The claim is likely to fuel fears about the way focus group research is used […]

Boots hands Spirit brief to launch maternity clothing

Spirit Advertising has picked up the ad account for Boots’ new maternity wear range. The range is owned and supplied to Boots by SR Gent, which appointed the agency. Spirit will be responsible for a campaign that will run in stores before extending into the specialist press when the range launches in Boots later this […]

Greenlight heads to New York

Greenlight, the London-based search marketing agency, is expanding into the US with the opening of a New York office. Greenlight founder and chief executive Warren Cowan will head the US operation until a full-time US managing director is recruited.

Troubled Rover unveils ad offensive

Struggling British car manufacturer MG Rover is launching a back-to-basics advertising campaign as it awaits news on the takeover deal that could make or break the company. The campaign, which is the first work from agency St Luke’s since it won Rover’s £21m advertising account (MW January 6), marks a return to Rover’s focus on […]

CD give away with Archers Schnapps

Archers Schnapps bottles are to be packaged with a mini-CD created by Warner Music UK. The promotion is branded Hairbrush Divas Mix and has been developed from the Diageo brand’s sponsorship of Century FM’s Hairbursh Divas show.

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