3 January 2002

Digest

Ferrero’s Tic Tac has launched a spearmint variant – its first new flavour for 20 years.

Guardian to run delayed flights offer

The Guardian is to go ahead with an American Airlines promotion, originally scheduled for September, which was pulled in the wake of the terrorist attacks on the US. For the tie-up, The Guardian and the Observer will offer “Two For One flights” to 21 US destinations. Two of the planes used in the September 11 […]

Digest

Mustoe Merriman Levy has been appointed by Nickelodeon UK to work on its £3m creative account across the channels Nickelodeon, Nick Replay and Nick Jr. Prior to the appointment the agency worked on a project basis alongside Roose & Partners, which is no longer working on the business.

Digest

Creative & Commercial, the strategic communications agency, has been appointed to research the positioning of the Royal Albert Hall.

Digest

DFDS Seaways, the North Sea ferry operator, has promoted Matthew Eastlake to sales and marketing director from sales and marketing manager. The position has been vacant since Eastlake joined the company three years ago.

Digest

Britvic Soft Drinks brand Purdey’s is being promoted with a £1.5m outdoor campaign which includes ten Manchester bus shelters that have been converted into ‘Havens of Peace’ with the sound of calming music. The ads were devised by Barrett Cernis with media by MindShare.

Digest

The Government is spending £1.9m on an interactive TV pensions advice service. DNA and Energis Interactive will create a service on the brightBlue iTV channel, to run from spring 2002 to March 2003.

Digest

Coca-Cola expects its worldwide unit case volume to grow by four per cent in 2002 in line with analysts’ predictions.

Digest

The Government is spending £1.9m on an interactive TV pensions advice service. DNA and Energis Interactive will create a service on the brightBlue iTV channel, to run from spring 2002 to March 2003.

Digest

Coca-Cola expects its worldwide unit case volume to grow by four per cent in 2002 in line with analysts’ predictions.

Digest

Worldchoice, the independent travel agency consortium, is inserting the next issue of its triannual 20-page A4 magazine in the Daily Mail on Saturday (January 5).

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