Digest
Ferrero’s Tic Tac has launched a spearmint variant – its first new flavour for 20 years.
Guardian to run delayed flights offer
The Guardian is to go ahead with an American Airlines promotion, originally scheduled for September, which was pulled in the wake of the terrorist attacks on the US. For the tie-up, The Guardian and the Observer will offer “Two For One flights” to 21 US destinations. Two of the planes used in the September 11 […]
Digest
Mustoe Merriman Levy has been appointed by Nickelodeon UK to work on its £3m creative account across the channels Nickelodeon, Nick Replay and Nick Jr. Prior to the appointment the agency worked on a project basis alongside Roose & Partners, which is no longer working on the business.
Digest
Creative & Commercial, the strategic communications agency, has been appointed to research the positioning of the Royal Albert Hall.
Digest
DFDS Seaways, the North Sea ferry operator, has promoted Matthew Eastlake to sales and marketing director from sales and marketing manager. The position has been vacant since Eastlake joined the company three years ago.
Saatchi threat as Lloyds TSB hires Rainey
Rainey Kelly Campbell Roalfe/ Y&R has won a place on the £18m Lloyds TSB roster in a move which is expected to see incumbent Saatchi & Saatchi phased out of the business.
Digest
Britvic Soft Drinks brand Purdey’s is being promoted with a £1.5m outdoor campaign which includes ten Manchester bus shelters that have been converted into ‘Havens of Peace’ with the sound of calming music. The ads were devised by Barrett Cernis with media by MindShare.
Digest
The Government is spending £1.9m on an interactive TV pensions advice service. DNA and Energis Interactive will create a service on the brightBlue iTV channel, to run from spring 2002 to March 2003.
Digest
Coca-Cola expects its worldwide unit case volume to grow by four per cent in 2002 in line with analysts’ predictions.
Digest
The Government is spending £1.9m on an interactive TV pensions advice service. DNA and Energis Interactive will create a service on the brightBlue iTV channel, to run from spring 2002 to March 2003.
Digest
Coca-Cola expects its worldwide unit case volume to grow by four per cent in 2002 in line with analysts’ predictions.
Digest
Worldchoice, the independent travel agency consortium, is inserting the next issue of its triannual 20-page A4 magazine in the Daily Mail on Saturday (January 5).
Channel 4, ITV and Sky join forces to prove value of on-demand to marketers
The UK’s major broadcasters have produced what they claim is the most robust research around broadcaster video-on-demand to date, as they look to woo agencies and planners.
M&S, Tenzing, WPP: 5 things that mattered this week and why
Catch up on all this week’s marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.
M&S’s shake-up suggests its ‘one brand’ marketing strategy didn’t work
The decision to split responsibility for marketing into the two strands of its business might seem like a step backward for a retailer with such a strong brand, but it should enable it to move faster and focus more on what matters to customers.
P&G looks to even greater marketing efficiency to help tackle disruption
The FMCG giant wants to sure it is reaching the right people at the right time as it looks to fight off growing challenges from ecommerce, own-label brands and digital disruptors.
