Retailers check out in-store tools

Electronic marketing uses technology to monitor consumer behaviour and to reward customers as a means of influencing them. Stuart Maguire is marketing manager for Catalina

Brief

The launch of Japanese energy drink Lipovitan B breaks this week with an integrated campaign created by CDP. It will use ten- and 20-second TV executions, press, posters and product sampling. The drink – which sells 1 billion cans a year in Asia – will be positioned away from other drinks targeted at ‘ravers’. It […]

… and takes on Marketing Week in court over ‘fat cat’ document leak

Camelot goes to the High Court this week in an effort to wrest from Marketing Week leaked documents which sparked the “fat cats” furore and brought three of its directors to the brink of resignation (MW May 29). The court hearing before Mr Justice Morris is an implicit admission that Camelot’s internal inquiry, led by […]

Apple reviews 10m Euro account

Apple Computer is reviewing its pan-European advertising account handled by Abbott Mead Vickers.BBDO. It is estimated to be worth 10m. The move follows the decision late last week in the US to review its account, estimated at 55m, out of the BBDO network. BBDO, which has handled the account for the past 11 years, declined […]

Dixons pulls 20m ads out of NI

Dixons Stores Group has pulled all advertising from News International titles following a dispute over rates. DSG, which comprises Dixons, Currys, PC World and The Link, is NI’s biggest advertiser. NI claims the business is worth 20m a year but sources suggest the figure is significantly higher. No DSG ads have been carried by The […]

The Media Business wins 5m VCI account

Home entertainment retailer Video Collection International (VCI) has appointed The Media Business to handle its 5m account. VCI media buying had previously been handled by Advertising Planning & Management (APM). The above-the-line spend will be jointly handled by APM, which will work on its family and entertainment, music, children’s and fitness titles. Court Burkitt & […]

Bass airlifts alco-supplies to Japanese

When one hears about an emergency airlift, it’s usually rations and medical supplies being rushed out to countries ravaged by war or natural disaster and conscience-stricken TV viewers digging deep into their pockets to give to charity telephone hotlines. But in the case of Bass Brewers, which was recently involved in its own emergency airlift […]

Leaf chief quits after nine months

John Aspin, managing director of confectionery manufacturer Leaf UK, has resigned after nine months in the job. Aspin was promoted to the top role from his position as vice-president operations Europe. He moves to McCormick Foods, where he will also be vice-president operations Europe. In the UK, McCormick Foods comprises the Schwartz division, which manufactures […]

DIGESTS

The ITC has issued a directive to cable and satellite licensees to stop making misleading statements about each others’ services. The move follows a spat between BSkyB and competing cable operators over the cost and scope of services offered. The ITC says: ‘It is clear that lapses in standards have occurred.’ Hamilton Direct, the direct […]

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