Lindemans to sponsor four ITV drama series

Lindemans, the Australian wine brand, has signed a multi-million pound deal through Carlton Media Sales to sponsor four new ITV1 drama series including Single, which stars Michelle Collins playing a mother thrown back into the dating game. The wine brand will also sponsor: Making Waves, a six-part drama set in today’s Royal Navy, which charts […]

Orange boss forced to defend ‘Learn’ ads

Orange vice-president of marketing Jeremy Dale, is taking the unprecedented step of publicly defending the company’s current high-profile Learn initiative following a barrage of criticism. At a two-hour briefing, set to take place today (Wednesday) Dale will present the case for the mobile phone company’s recent change in advertising strategy, and attempt to convince the […]

Own labels have home advantage

In his article “Brand targeting rules were made to be broken” (MW June 12), Alan Mitchell quite rightly highlights the imaginative thinking that has helped to give retailers an advantage over many of the more leaden-footed packaged goods brands. However, the suggestion that marketing skills and originality of thinking account exclusively for this success misses […]

Camelot appoints Orange marketer for good causes

Camelot has appointed ex-Orange marketing chief Nicole Louis to the newly created position of marketing controller. Louis will take responsibility for the good causes advertising campaign, created by WCRS, which is scheduled to run until 2004. She will also communicate with the lottery operator’s agencies. Louis was part of the team that moved Orange’s advertising […]

Intelligent Finance picks marketing and products director

Intelligent Finance has appointed Duncan Movassaghi to the newly created position of director of products and marketing. After the retirement of director of marketing Angela McIntosh in August 2002, the bank integrated sales and marketing. Ian Jeffery, who was appointed sales and marketing director at the time, will return to a sales role as sales […]

Stylo appoints Judith Milling

Stylo has appointed Judith Milling as managing director of its Shellys footwear chain. Milling joins from Ted Baker, where she was brand manager for footwear.

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