Lowe forced to pitch for 4% Stella business

Inbev is asking Lowe London, the incumbent agency for Stella Artois, to pitch for the advertising for its new 4% lager variant. It has asked an undisclosed agency to pitch for the account. It is thought that the Lowe will continue to handle the main Stella brand globally and in the UK. The work for […]

Swarovski sponsors radio station Fashion DJs

Swarovski, the crystal accessories company, is sponsoring fashion-themed radio station Fashion DJs, which runs from today (July 9) for three days. The radio station has been created by fashion photographer Nick Knight. Programming will include DJ slots from supermodel Lily Cole, Dazed & Confused co-founder Jefferson Hack and 1980s pop star Boy George. Supermodel Naomi […]

Tesco relaunches mobile business

Tesco Mobile is relaunching the business supported by a major marketing drive. It has also unveiled a fresh brand identity as part of the revamp, which begans today (July 9).  Tesco Mobile, a joint venture with 02, says the new identity is aimed at attracting a broader range of Tesco customers. The company sells Tesco […]

UM’s Brien to head IPG global media

Universal McCann worldwide chief executive Nick Brien has been promoted to head parent company Interpublic Group’s media operations, as first tipped in Marketing Week last year (MW December 5, 2007). Brien joins as chief executive and president of new media holding company Mediabrands. In his new role, Brien will have management responsibility for all of […]

EU bans misleading cheap flight ads

Airlines will be allowed to advertise only the full price of air tickets, the European Parliament has ruled. The move bans airlines from advertising fares that do not include all costs.  The new regulation is expected to come into force later this year and will aim to end misleading promotions in which cheap fares are […]

EU bans misleading cheap flight ads

Airlines will be allowed to advertise only the full price of air
tickets, the European Parliament has ruled. The move bans airlines from
advertising fares that do not include all costs.

The new regulation is expected to come into force later this y…

Alan Mitchell: Gets measure of multimedia cocktails

The IPAs announcement that it is going ahead with Touchpoints Two is no great surprise. Everyone knew the first version was a success, but it does confirm and accelerate an important trend. Touchpoints is the first serious attempt at creating a consumer-centric, rather than media-centric, measurement of media consumption. All the measures that we currently know and love BARB, NRS, Rajar are 100% media centric: they only measure audiences for a single type of medium and dont tell us anything about which mixes of media different consumer groups pay attention to.

Gulf Air back on the radar

The parallels are obvious. Last weeks announcement that Gulf Air is to sponsor Championship football club Queens Park Rangers mirrors the deal arch-rival Emirates has with Arsenal, albeit on a smaller scale. But in an exclusive interview with Marketing Week, recently installed Gulf Air chief executive BjᬠN㤠reveals there is more to it than first meets the eye.

Global brands force ethical issue

Profound scepticism about the benefits that global consumer brands bring to developing countries has surfaced in a survey commissioned by SABMiller, the world’s second largest brewer. Nearly 80% of those questioned think global brands have an unfair advantage over local brands, and that the introduction of multinational marques has a negative impact on local cultures. […]

VisitBritain rejects claims of post-2012 tourist blight

VisitBritain has launched a robust defence of its tourism strategy for the 2012 Olympics after a report warned that recent Games had a negative impact on the host nation’s tourist industry. Sandie Dawe, VisitBritain’s director of strategy and communications, says that plans for 2012 would develop the entire country’s tourist industry and help rebrand London […]

Smirnoffs first entry into flavoured vodka market

Diageo is extending Smirnoff into flavoured vodkas for the first time with the launch of two variants. It is the first time a mainstream vodka brand has made a move on the category, which has previously been dominated by premium brand Absolut and Russian vodka Stolichnaya. The two new flavours, Lime Smirnoff and Green Apple […]

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