By now you almost certainly know about Facebook’s little foray into experimental psychology. Working with two researchers from Cornell University, Facebook selected 689,000 users randomly from its billion-plus user base and then added an algorithm to each of these user’s Facebook pages that blocked either positive or negative content for seven days
Your article on baby-boomers established how older people are feeling ignored by advertisers – and rightly so. But the real trick that marketers may be missing lies in the increasing scope of product sectors across which these baby-boomers are now the primary purchasers. The housing crisis and youth unemployment have helped to create a situation […]
Following the abortive Pfizer/AstraZeneca takeover a couple of months ago, there’s been a lot of coverage in the media about multinational brands and what it means to be ‘global’.
Honesty and efficiency are the most important elements of service to consumers and marketing communications must match the experience of a brand, new research suggests.