By now you almost certainly know about Facebook’s little foray into experimental psychology. Working with two researchers from Cornell University, Facebook selected 689,000 users randomly from its billion-plus user base and then added an algorithm to each of these user’s Facebook pages that blocked either positive or negative content for seven days
Your article on baby-boomers established how older people are feeling ignored by advertisers – and rightly so. But the real trick that marketers may be missing lies in the increasing scope of product sectors across which these baby-boomers are now the primary purchasers. The housing crisis and youth unemployment have helped to create a situation […]
Honesty and efficiency are the most important elements of service to consumers and marketing communications must match the experience of a brand, new research suggests.
Following the abortive Pfizer/AstraZeneca takeover a couple of months ago, there’s been a lot of coverage in the media about multinational brands and what it means to be ‘global’.