How a brief becomes an ad

How a brief becomes an ad

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.

Extended influence of the baby-boomers

Your article on baby-boomers established how older people are feeling ignored by advertisers – and rightly so. But the real trick that marketers may be missing lies in the increasing scope of product sectors across which these baby-boomers are now the primary purchasers. The housing crisis and youth unemployment have helped to create a situation […]

What defines a global brand?

Following the abortive Pfizer/AstraZeneca takeover a couple of months ago, there’s been a lot of coverage in the media about multinational brands and what it means to be ‘global’.

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