Who champions the customer?

David Lunn asked (MW May 20) who are the true champions of CRM. A different and perhaps a more useful question is; who are the true champions of the customer? Usually the best people to represent the customer will be market researchers. We deploy the right tools for the job. We will also do it […]

Gateway to hire retail chief for UK expansion

Gateway, the US computer giant, is recruiting a retail operating director to handle its UK high street store roll-out programme. Last year, Gateway became the biggest US seller of consumer PCs and is planning rapid expansion in the UK, where it owns a dozen stores. It plans to have 30 by the end of this […]

Corporate UK must spearhead return of consumer confidence

A mid-year mystery that’s developing in the retail sector and among those who analyse it in the City is why consumer spending resolutely refuses to recover. The economy has turned out this year to be altogether more robust than anyone anticipated the other side of Christmas, yet retail sales remain flat. Unemployment and interest rates […]

Martini boosts range with multimillion pound ad push

Bacardi-Martini is launching three multimillion pound campaigns for its Martini vermouth brand and two of the new generation of Martini pre-mixed drinks, Martini Citro and Martini V2, through HHCL & Partners this week. A £2.5m sponsorship of ITV’s new season of 18 James Bond movies cements the historic relationship between 007 and the “shaken not […]

Cheeky end to a sticky ad problem

The words “bus” and “bum” do not go together – it’s official. Neither do “bus” and “butt”, “arse” or “bott”. But “bus” and “cheeks” do. No, the Diary hasn’t gone “behind” mad, but bus contractor TDI has. It blew a raspberry at Manchester agency Sass Panayi’s “Seriously Fruity” bus ad idea for jam manufacturing client […]

Overseas agencies find London tough

Three major overseas agencies set up London offices with great expectations last year (MW January 8 1998). Their performance so far has been a case of the good, the not-so-bad, and the downright ugly. In corresponding order, the agencies in question are US-owned Fallon McElligott, the Bates-owned German agency Scholz & Friends, and US-owned Wieden […]

Digests

Falmer Jeans chief executive Chris Howell has been appointed general manager of the company following its acquisition by Matalan.

Mindshare is state of the art

In response to your article “Hyped inflation?” (MW May 13), MindShare does not have a “commodity position” in the market. MindShare, in fact, is a global media company that combines worldwide buying power, state-of-the-art media planning, and sophisticated research expertise. And for the record, we do not supply clients on low rates of commission. This […]

Digests

BAA announced a 7.5 per cent rise in pre-tax profits to £516m for the year to March 31 on turnover up 20 per cent at £2bn.

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