I have just returned from a meeting with our design agency. We recently appointed it after a pitch process to revamp one of our most established brands. I am not sure that there is anything fundamentally wrong with the positioning of the brand, but the packaging looks a little outdated and is in need of some tender loving care to restore it to former glories.
I enjoyed your article on data (“Intelligent use of data earns consumer trust”, MW 20 May). However, I did feel that it overlooked a stumbling block which many brands seem to come up against – too many cooks! Or in the marketers case, too many databases.
The current political situation is like a soap opera waiting to unfold. Getting coalitions to work is a tough job and is something that takes a lot of time and patience – perhaps not ideal in the political world.
It seems that insurer Prudential, recently in the headlines for proposing one of the largest and most audacious deals ever by a British company, is about to hit the skids. Though nothing will be made formal until a shareholder vote next Monday, it appears that Prudential’s proposed $35.5bn (£24.6bn) takeover of AIA, the Asian insurance arm of its rival AIG, is dead.