Virgin Radio launches first ‘podcast’ advertising in UK

Virgin Radio, the Scottish Media Group-owned station, claims to be the first UK station to launch advertising on “podcasts”. The station is launching the Pete and Geoff breakfast show as a daily podcast, which will be sponsored by COI Communications and online travel agency Expedia. Podcasting, which has already been launched in the US, allows […]

Twinings relaunches portfolio under five ‘flavour pillars’

Associated British Foods-owned tea brand Twinings has completed a major overhaul of its product portfolio and packaging as part of a multi-million pound marketing investment this year. The range has been divided into Classics, which includes English Breakfast; Light Classics, such as Darjeeling; Aromatics, including Chai and Earl Grey; Twinings &, a range of black […]

UGC chain marketing boss quits

UGC chief marketer Mike Thomson has left the cinema chain following a restructure implemented by new owner Cine UK. Thomson, who oversaw branding, marketing, booking and product, is not believed to have a job to go to. The move comes as Cine UK prepares to axe the UGC brand and rebadge it as Cineworld, after […]

Israeli Tourist Board seeks agency for £2m Euro brief

The Israel Government Tourist Board (ITB) is searching for a media planning and buying agency to handle its &£2m pan-European account. Following the death of Yasser Arafat and the election of the moderate PLO leader Mahmoud Abbas, it is believed that the country is keen to promote tourism once more. The ITB is preparing a […]

Twinings relaunches portfolio under five ‘flavour pillars’

Associated British Foods-owned tea brand Twinings has completed a major overhaul of its product portfolio and packaging as part of a multi-million pound marketing investment this year. The range has been divided into Classics, which includes English Breakfast; Light Classics, such as Darjeeling; Aromatics, including Chai and Earl Grey; Twinings &, a range of black […]

Livingetc creates chill-out CD with Momo

Livingetc, IPC’s monthly interiors magazine, has teamed up with Momo, the London members club, to create a chill-out CD that will be given away free with the April edition of the magazine.

Pearson reports fall in pre-tax profits

Pearson, the publishing and education company, has reported a six per cent fall in pre-tax profits to £386m. Its Penguin division suffered distribution problems but the Financial Times narrowed its losses to £9m and is predicted to break even this year.

ValueClick first to rebrand UK media business

ValueClick is the latest digital marketing company to rebrand its UK media business. ValueClick Media will now be known as vcmedia, to differentiate the media sales operation from the parent company. At the same time, Vanessa Kent is being promoted to UK country manager for vcmedia, from corporate development director for ValueClick.

Slightly out-of-condition bloke…

Slightly out-of-condition bloke dresses up as superhero and stages publicity stunt directed against skirt-wearing enemy! But what you see isn’t the latest escapade from a group of dads campaigning for access to the kids they never had any time for when they were married: it’s actually a PR campaign for GR Lane Health Products, promoting […]

FCB scheme hits the bullseye

Sunday afternoons just aren’t the same anymore without Bullseye. Unprecedented numbers of speedboat manufacturers have gone into liquidation since. But the Diary is heartened to see the good folk of FCB London proving that you really can’t beat a bit of Bully. As part of its Playdays programme, in which the agency takes part in […]

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