Exclusive research following Ofcom’s decision to allow brands to be promoted in UK TV shows conveys a public more amenable to product placement than last year, writes MaryLou Costa. After nearly two years of public discussion the arrival of product placement on UK television this week was highly anticipated, hotly debated, feared by some and […]
Why unpredictability will be CNN’s advantage: Long seen as an American channel, CNN is pushing its role as an international broadcaster by promoting its global news coverage with the ’Go beyond borders’ campaign – and by hiring newspaper editor-turned-TV show host Piers Morgan. What is CNN International’s brand positioning? The way we position the brand […]
Most marketers agree that design boosts brand perception but few measure its effectiveness and fewer still will be lifting design budgets.
Orange is causing much debate in the financial services sector with its launch of the UK’s first major contactless pre-paid card. Among its many virtues, the card will allow customers to make fast payments on the high street, without the worries of carrying cash or spending beyond their budgets. These qualities are particularly ideal for […]
Your article about the spike in use in door drop marketing (MW February 10) was illuminating. Unaddressed mail is often derided, a bit like a classic car – attractive but old-fashioned. However, in modern times this is one dinosaur that still kicks like a T-Rex. As the article points out, technology is very much behind […]
It is interesting to see that The Sun is delaying putting its content behind a paywall. The commercial success of the online paywalls implemented by The Times and The News of the World is still under scrutiny, as The Sun looks for ways of monetising the relationship with visitors to the site. There are significant […]
Your Children’s Collectables feature (MW 17 February) showed that books are the item most collected by children aged 6 to 11. Beyond the age of 11, The Marketing Store’s Wendy Lanchin states that interest in collecting begins to drop off as the audience become teenagers and shift their interests online. However, collecting is alive and […]