More than a third of the UK adult population used the Internet during February, according to new figures from BMRB International. An estimated 16.6 million people used the Net during February, equating to 36 per cent of the adult population. The figure shows that 800,000 new users went online in December, January and February. Age […]
RPM3 is gambling on a new way of pitching for business – transactional marketing – which the agency admits could alienate half of the top 1,000 global clients. The agency will now only pitch for accounts that fall into its new remit, described as “businesses which deal directly with consumers, such as retailers, banks, the […]
Bourne Salads has teamed up with Thomson Holidays for an on-pack promotion throughout Tesco stores starting this week.
The Diary felt a little uncomfortable when a press release purporting to be from packaged goods giant Procter & Gamble arrived in the office. The document claimed P&G was testing a new variant of its Charmin toilet paper, carrying electronic ads – a potentially painful prospect if something went wrong with the technology – on […]
Gordon Brown’s baby-bond proposal has certainly captured the public imagination. But is it really, as he claims, the first step in a determined effort to build a genuine savings culture in Britain – or simply an inspired electioneering tactic that will be quietly forgotten in the aftermath of victory? Although details of the proposal have […]
The advertising industry is being urged to prepare for a battle with heritage and environmental groups over the use of ambient and outdoor advertising as campaigners against both media take their case to Westminster. The Incorporated Society of British Advertisers (ISBA) is currently drawing up a response to the claims of pressure groups, led by […]
Bounty, the chocolate bar, is to spend £9m for its 50th birthday celebrations. This will include a chance for consumers to win a holiday on a yacht.
Safeway is rolling out a new restaurant concept, called Café Fresco. The supermarket plans to roll out up to 40 cafés in stores during the next two years as it continues the refurbishment of its 500 UK stores.
Procter & Gamble is using its expertise in the laundry detergent sector to launch a powder that aims to make water safer to drink in third-world countries.
Trinity Mirror is looking for a marketing director, covering all its major titles, following the departure of Margaret Harvey. Harvey, who has worked at the newspaper group for over four years, left her post last week without another job to go to. Harvey was originally marketing director for the Independent, then owned by the Mirror […]
Abbey National has appointed savings and banking director Janet Connor to the role of retail marketing director. Connor will replace Gary Hockey-Morley, who has been promoted to director of business banking to build the bank’s share of the smalland medium-sized business banking market. She will report to Andrew Pople, managing director of Abbey National Retail […]
BT Cellnet has appointed Web agency Wheel to merge its consumer and corporate websites into a “single cohesive site” (btcellnet.net) for use as a customer acquisition and retention tool. The first phase of the relaunched site is expected to go live in July. Wheel is tasked with pulling together the various elements of BT Cellnet’s […]