Dell is poised to appoint Mother to overhaul its global advertising strategy following a pitch against undisclosed agencies as the computer giant vyes to wrest back market share from rival Hewlett-Packard (HP). The account will be led from the agency’s New York office. The move comes amid continued shake-ups in the marketing teams globally, and […]
Increased competition is to blame for TV’s phone-in scandals and the growing furore over the distribution of free papers in the capital
Historically, corporate marketing chiefs haven’t always made successful agency leaders. But reports of Grey and Saatchi & Saatchi vying to appoint Sony Europe’s David Patton, could lead to more marketers making the switch. David Benady assesses their chances of success
Innocent Drinks has been widely pilloried for its unlikely commercial tie-up with the world’s most reviled purveyor of junk food – McDonald’s. But John Reynolds discovers there may be benefits for both sides in this unlikely partnership which will not taint the smoothie maker
Top Sony marketer David Patton has been appointed to the Grey London chief executive role, following speculation that he was being wooed not only by the WPP-owned agency but also by Publicis Groupe’s Saatchi & Saatchi. The European senior vice-president of communications at Sony will fill the gap at Grey left vacant earlier this year […]
Virgin Media is ditching Hollywood actress Uma Thurman as the face of its advertising in favour of comedienne Ruby Wax in an attempt to revitalise its relaunch. The cable company spent £20m on Thurman-fronted ads to herald its rebranding from the troubled NTL and Telewest brands. However, insiders suggest that the Rapier-created campaign, which was […]
The Wrigley Company is plotting the launch of a chewing gum brand to spearhead its counterattack against Cadbury-owned rival, Trident. Called 5, the sugar-free stick gum range unveiled in the US in March, will be one of Wrigley’s most significant launches for several years. It is understood that it will be brought to the UK […]
PepsiCo has appointed former health secretary Alan Milburn to its newly established UK board of advisers as the US food and drinks company looks to bolster its health and wellness credentials in the UK. Pepsico has named Milburn, who will pocket up to £25,000 from the role, and Philip Gould, political adviser to Tony Blair, […]
Clarks, the British footwear retailer, is understood to have appointed Abbott Mead Vickers.BBDO to its £12m advertising business. Incumbent St Luke’s had held the shoe retailer’s account for a decade before losing out in a competitive pitch. The agency was responsible for developing the “Be your own label” and “Life’s one long catwalk” campaigns, which […]
Goodfella’s is ramping up its summer spend in a £3m marketing partnership with satellite operator BSkyB.
Virgin Media insists its 25m rebranding campaign will pay dividends, despite the cable group shedding nearly 47,000 customers in the first three months of this year.
Yakult UK, the probiotic drink brand, has appointed Euro RSCG to handle its 5m advertising business following a three-way pitch against DDB London and JWT. It is the second win for the agency in less than a week after it scooped the 39m account for 3 at the end of last week.