Dell poised to appoint Mother for global advertising task

Dell is poised to appoint Mother to overhaul its global advertising strategy following a pitch against undisclosed agencies as the computer giant vyes to wrest back market share from rival Hewlett-Packard (HP). The account will be led from the agency’s New York office. The move comes amid continued shake-ups in the marketing teams globally, and […]

Take me to your brand leader

Historically, corporate marketing chiefs haven’t always made successful agency leaders. But reports of Grey and Saatchi & Saatchi vying to appoint Sony Europe’s David Patton, could lead to more marketers making the switch. David Benady assesses their chances of success

Innocent guilty of sell-out?

Innocent Drinks has been widely pilloried for its unlikely commercial tie-up with the world’s most reviled purveyor of junk food – McDonald’s. But John Reynolds discovers there may be benefits for both sides in this unlikely partnership which will not taint the smoothie maker

Grey beats Saatchi to scoop Sony marketer

Top Sony marketer David Patton has been appointed to the Grey London chief executive role, following speculation that he was being wooed not only by the WPP-owned agency but also by Publicis Groupe’s Saatchi & Saatchi. The European senior vice-president of communications at Sony will fill the gap at Grey left vacant earlier this year […]

Virgin swaps Uma for Ruby Wax as subscriber battle with Sky hots up

Virgin Media is ditching Hollywood actress Uma Thurman as the face of its advertising in favour of comedienne Ruby Wax in an attempt to revitalise its relaunch. The cable company spent £20m on Thurman-fronted ads to herald its rebranding from the troubled NTL and Telewest brands. However, insiders suggest that the Rapier-created campaign, which was […]

Wrigley to attack rival Trident with UK launch

The Wrigley Company is plotting the launch of a chewing gum brand to spearhead its counterattack against Cadbury-owned rival, Trident. Called 5, the sugar-free stick gum range unveiled in the US in March, will be one of Wrigley’s most significant launches for several years. It is understood that it will be brought to the UK […]

Milburn takes role as PepsiCo adviser

PepsiCo has appointed former health secretary Alan Milburn to its newly established UK board of advisers as the US food and drinks company looks to bolster its health and wellness credentials in the UK. Pepsico has named Milburn, who will pocket up to £25,000 from the role, and Philip Gould, political adviser to Tony Blair, […]

Clarks picks AMV for £12m ad business

Clarks, the British footwear retailer, is understood to have appointed Abbott Mead Vickers.BBDO to its £12m advertising business. Incumbent St Luke’s had held the shoe retailer’s account for a decade before losing out in a competitive pitch. The agency was responsible for developing the “Be your own label” and “Life’s one long catwalk” campaigns, which […]

Euro RSCG secures £5m Yakult account

Yakult UK, the probiotic drink brand, has appointed Euro RSCG to handle its 5m advertising business following a three-way pitch against DDB London and JWT. It is the second win for the agency in less than a week after it scooped the 39m account for 3 at the end of last week.

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