3 October 1996

‘Pantsdown’ Paddy joins Playboy jolly

It was a star-studded, glittering occasion in the heart of London’s glamorous Mayfair last week when Playboy TV relaunched itself as “sexier and sassier” than ever before. In other words, it is going downmarket, having failed to find an audience for its previous glossy US-style approach. A bevy of the new Playboy beauties were on […]

Vobis signs deal with Tandy in fresh assault on UK market

Europe’s largest computer manufacturer, Vobis, has signed an agreement with Tandy in a third attempt to break into the UK market. The deal means that Tandy will stock Vobis personal computers and peripherals in its 348 outlets nationwide. The German manufacturer will spend about 3m on an advertising campaign before Christmas to get its brand […]

Service is key to winning loyalty

“The prize is right” (MW September 4) was an interesting look at the returning enthusiasm for premiums and incentives. But while singing the praise-worthy merits of the various schemes, one of the most valid opening points was not explored. That “first-in-market” schemes create an uplift that is then hindered by the subsequent introduction of copycat […]

Maples marketing chief ousted after restructure

Furniture retailer Maples has lost its marketing director Chris Peddar, who has left the chain after a restructuring of top management. He is being replaced by former Bain consultant Mark Jones, who has also worked in sales and marketing at Ford. Managing director Graeme Winter says: “Two weeks ago we decided it was the right […]

Cards not the loyalty panacea

I was interested to read Jane Luker’s RetailScan on supermarkets and loyalty “Supermarkets still ahead in battle to keep customers loyal” (MW September 13). It appears that, with 36 per cent of us now holding supermarket loyalty cards, they have become little more than a marketing overhead with minimal differentiation, thereby breaking all the rules […]

Y&R scoops 2m Le Crunch apple account

Sopexa (UK), the marketing body for the French food and wine industry, has appointed Young & Rubicam to handle its 2m Le Crunch apple account. Y&R beat D’Arcy Masius Benton & Bowles and the incumbent K Advertising to the business. Ammirati Puris Lintas was also shortlisted, but pulled out before the final pitch. The group […]

DIGESTS

The Portman Group has told Whitbread to rename its Lemon Jag and Vanilla Heist alcopops, ordered Bass to remove the cartoon character from Hooper’s Hooch packaging and told Spilt Drinks to axe the cartoon from its Jammin’ drink after numerous complaints. Eurotunnel, the Channel Tunnel operator, and its banks have agreed a debt restructuring deal […]

Gaming Board calls for Loto probe

The Gaming Board is to urge the Crown Prosecution Service to investigate the activities of NHS Loto. Although the lottery is not registered with the Board – it had initially been registered with the Royal Borough of Kensington & Chelsea in London – it has the power to call for an inquiry if it believes […]

Double trouble for outdoor lovers

Let no one say the British poster industry is lacking in original thinkers. Only the outdoor sector could have come up with an idea as original as its payment and com-mission system. However, just occasionally the odd hint of plagiarism creeps in. Either that or the Natural History Museum’s event sales staff only got as […]

Gaming Board calls for Loto probe

The Gaming Board is to urge the Crown Prosecution Service to investigate the activities of NHS Loto. Although the lottery is not registered with the Board – it had initially been registered with the Royal Borough of Kensington & Chelsea in London – it has the power to call for an inquiry if it believes […]

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Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]