3 October 2002

The price is right

Christopher Jenkins is right about poor pricing. Pricing has the greatest impact on the bottom line, more so than sales volume and cost reduction. If you make baked beans and your sales revenues are 100, your goods cost you 50 and your net profit is ten, if you lose ten per cent of your sales […]

MindShare wins £400m Gillette

Gillette has handed its $600m (£400m) global media planning and buying account to MindShare, after pitching against the two incumbents OMD and Universal McCann. WPP Group-owned MindShare was invited to pitch because of Gillette’s relationship with sister creative agency Ogilvy & Mather (O&M) (MW June 20). Omnicom’s OMD handled Gillette in Europe as well as […]

Union’s leather sofa ads under ASA scrutiny after ‘distressing’ claims

Animal lovers have complained to the Advertising Standards Authority (ASA) over a “distressing” poster ad for a leather furniture company, which shows that cows are made into leather sofas. One of the posters features a calf in a field with the tagline, “Where’s daddy?” and shows a leather sofa on the bottom of the poster. […]

Digest

Wal-Mart has promoted Asda chief operating officer Tony DeNunzio to president and chief executive officer. Deputy chief operating officer Richard Baker becomes chief operating officer.

New Matalan ad

Matalan will unveil its new designs, ranges and value prices in a television advertising campaign using the theme of discovery. The clothing and homewares retailer’s campaign breaks on October 4. It is the first TV work for the retailer to come from newly appointed agency M&C Saatchi. It will appear on ITV1, Channel 4 and […]

Digest

Banks Hoggins O’Shea/FCB, Delaney Lund Knox Warren and Partners BDDH have been shortlisted by the National Trust for its £1.3m visitor attraction advertising business.

Digest

The Co-op has launched the UK’s first supermarket own-label Fairtrade instant coffee granules.

Digest

Ping Communications has developed a direct marketing campaign as part of a £1.5m acquisition drive for Bristol & West.

Digest

Advertisers are threatening to reduce the amount of money they spend on ITV next year because of the network’s failure to stem its long-time decline in viewers. B&Q and O2 are thought to be among them.

Digest

….AMV.BBDO, Mother, Clemmow Hornby Inge, Bartle Bogle Hegarty, and incumbent Ogilvy & Mather have been shortlisted to pitch for KFC’s £18m advertising business.

Abbey’s habits

I was amazed to read in the article on job losses at Abbey National (MW September 26) that “those affected are being offered alternative employment within the group”. As one of the 40 affected in the Bradford department, neither myself nor any of my 39 colleagues have been offered any sort of redeployment within the […]

The Macallan in search for global agency

Highland Distillers is on the hunt for an agency to handle the global advertising for its flagship single malt, The Macallan. The move follows the appointment of global marketing controller Matthew Turner (MW September 5). Ken Grier, the Scotch whisky company’s global brands director, has started the review, although no formal pitches will begin until […]

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