3 September 1998

Researcher seeks sponsors for secrets of youth success

A Cambridge University academic is appealing for a sponsor to fund research into high-flying young achievers, which aims to translate the secrets of their success into schemes for helping less fortunate youngsters. Nick Baylis, a research psychologist, plans to carry out 420 face-to-face interviews, and run focus groups with 16- to 26-year-old men and women […]

DIGESTS

ITV has announced its first commissioned programmes for ITV2, which airs this November. They include Bedrock, a daily teenage magazine show. Yorkshire Tea is to sponsor ITV’s Heartbeat series – a deal brokered by Laser on behalf of ITV. Telewest, the cable operator, formally announced its takeover of rival General Cable for 649m yesterday (Tuesday). […]

Imperial unveils ultra low-tar L&B

Imperial Tobacco is launching an ultra low-tar version of its best selling value brand, Lambert & Butler. Imperial claims Lambert & Butler is the first value brand to move into this category. Gallaher’s rival mid-market brand, Sovereign, is only available in a Lights version. Lambert & Butler Ultra will be positioned to compete head-on with […]

Brief

Honda starts a 5m advertising campaign this week to build brand awareness before the launch of the new Accord next month. The campaign includes three, 20-second TV ads detailing Honda’s Prelude, CR-V and Integra. Developed by CDP, the ads aim to highlight the technical innovation of the three cars, raising awareness of Honda prior to […]

Brief

Volvo is launching its new luxury sedan, the S80, this month, with a worldwide press campaign devised by Abbott Mead Vickers.BBDO. The car company is spending 1.3m in the UK on advertising in specialist and general interest magazines, and the national press. The campaign aims to establish the S80 as the most exciting and safest […]

Virgin Direct to launch overseas expansion drive

Virgin Direct, the financial services company set up three years ago to break the stranglehold traditional providers had on the market, could launch overseas as soon as next year. Martin Campbell, Virgin Direct product development manager, says the company’s ambitions include the US, Canada and parts of Europe, where the Virgin brand already enjoys a […]

Delay derails Virgin plan for Dome exhibit

Virgin is in talks with the New Millennium Experience Company about the inclusion of one of its high-speed tilting trains as an exhibit in the Dome. But it is understood plans for the train’s inclusion have been shelved because they will not be ready until 2001. Agoon Gardiner, marketing co-ordinator at GEC Alstom, which is […]

Virgin Direct to launch overseas expansion drive

Virgin Direct, the financial services company set up three years ago to break the stranglehold traditional providers had on the market, could launch overseas as soon as next year. Martin Campbell, Virgin Direct product development manager, says the company’s ambitions include the US, Canada and parts of Europe, where the Virgin brand already enjoys a […]

ITV puts mass audience first

ITV’s need to build mass audiences in peaktime may have to take priority over winning younger and more upmarket viewers, ITV marketing and commercial director John Hardie has admitted. Speaking at the Edinburgh International Television Festival, Hardie stressed that the channel’s long-term strategy was about achieving both aims. But when asked by a member of […]

Media types buy American dream

Great minds think alike. A gaggle of key figures in the media world are flocking to Harvard Business School this autumn to improve their already developed corporate acumen. Sitting in the lecture theatres at the great Boston university will be Mike Ironside, advertisement director for the Daily Mail, Dawn Airey, director of programmes for Channel […]

Birds Eye plans burger franchise

Frozen food manufacturer Birds Eye Wall’s is to franchise its burger brand to takeaway shops, in an attempt to raise brand awareness and boost sales following the BSE scare. The Unilever-owned company has allowed burger shops in Blackpool’s Pleasure Beach to use the Birds Eye brand for the past two years. Eight outlets operate in […]

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