3 September 2009

From rags to riches

The rise of eBay and the economic slowdown has seen second-hand goods reach new heights of popularity. But age, sex and income still dictate the types of used items we buy.

Troubleshooters bail out brands

As more companies do away with marketing directors and use interim marketers who specialise in short-term project management, Jo Roberts asks whether this will have a long-term impact on how marketers view their careers.

When chocolate is an education

Luxury brand La Maison Du Chocolat believes now is the time to grow its bottom line. It is embarking on an ambitious expansion drive in Asia while aiming to stay true to the standards its reputation is built on.

Bridesmaids appeal more than marriage

Ruth Mortimer

Some women complain that they are always the bridesmaid and never the bride. Until now, interim marketers have suffered from the same problem. Seen mainly as stopgaps, filling positions left vacant by promotions, redundancies and budget cuts, they have traditionally been the marketing sector’s bridesmaids.

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