30 April 1998

GQ’s Brown is a real sex machine

The 18 Awards, hosted by event organiser Wambam, was a maelstrom of adult merriment. The awards themselves, held at Alexandra Palace, recognised adult entertainment across various media. While there the Diary noticed a frisky couple who spent half an hour underneath one of the tables, looking over their finer points. When the pair finally came […]

Imagination still scoring Dome runs

When Imagination parted company with the Millennium Dome in 1997 there was an astonishingly professional lack of mud-slinging between the two parties – particularly when compared with the foot-stomping departure of creative director Stephen Bayley later in the year. The subsequent revelation that the then Millennium Central paid Imagination over 7.3m for the work it […]

Euro space organisation launches agency search

The European Space Agency, a consortium behind the launch of the Ariane rockets, is looking for an advertising agency network to raise awareness among taxpayers and governments alike. The ESA, which is funded by 14 member states, including the UK, France, Germany and Italy, has spoken to 16 agencies who are competing to be put […]

Poor image dogs National Savings

National Savings is 30 years old next year. But it can trace its roots back more than 130 years and that is one of its main problems. While heritage is sometimes used in a positive way to stress the character of an organisation or brand, especially in financial services – for National Savings it has […]

IPC launches title-branded catalogues

IPC is testing two home-shopping catalogues, linked to established magazines, and plans to introduce the idea to other titles in its 70-strong portfolio. The May issue of Your Garden carries a copy of the Your Garden Home Shopping Catalogue. The March 17 issue of Woman’s Weekly carried the Spring 98 Woman’s Weekly home shopping catalogue, […]

Shell UK launches standalone store

Shell UK will be the first petrol retailer to open a convenience store without a petrol forecourt. The store, bearing its forecourt shop brand name Shell Select, will open in the Strand in London this summer. It will compete with everything from Tesco Metro to the Budgens-owned B2 and local stores in an attempt to […]

Campbell’s Euro rejig heralds centralisation

The Campbell Soup Company, the US grocery giant, is understood to be reviewing its pan-European media account with plans to centralise the business into one agency. In the UK, Campbell’s uses Zenith Media for the bulk of its 8m media planning and buying, but other roster media agencies, including Saatchi & Saatchi and Young & […]

Early Learners

Conducting market research surveys among the under 16-year-old age group is, according to received wisdom, something of a challenge. The combination of distinctly non-adult perceptions, ever-changing fashions and the fact that a child of six will have little in common with one of 13, make the term ‘the children’s market’ something of a misnomer. Different […]

IPC extends brands with catalogue plans

Executives at magazine publisher IPC believe they have devised the perfect brand extension. They have just launched two pilot home shopping catalogues linked to their magazines. The Woman’s Weekly home shopping catalogue was published as a loose insert in the magazine last month. Another branded pilot, the Your Garden home shopping catalogue, is to be […]

Camelot plans 100m Instants prize boost

Camelot is looking to pump more than 100m into extra scratchcard prizes in an attempt to boost sales of its beleaguered Instants brand. The National Lottery operator is considering increasing the prize payout for new Instants scratchcards from 55 per cent of each ticket sold, and sources say the payout could go as high as […]

Citro&#235n risks Schiffer ads controversy

Citroë is courting controversy with a new 6m TV campaign that has supermodel Claudia Schiffer stripping. The car maker and its agency EURO RSCG Wnek Gosper claim the ad has researched favourably among women. But they face complaints that they are exploiting sex to sell the coupé version of the Citroë Xsara, which has been […]

Can magazine publishers deliver goods on TV?

Last week’s decision by the Independent Television commissioners to allow magazine publishers terrestrial access to masthead programmes is a very welcome development, one which will benefit every link in the chain from publisher to viewer. It is also an advance for natural justice as the previous embargo was discriminatory and illogical. But what will happen […]

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