30 April 2009

BRC says changes to food labelling would be premature

The British Retail Consortium has counselled caution to recommendations made in a Food Standards Agency commissioned report into front-of-pack (FOP) labelling, saying changing the UK regime would be “premature”. The response is sparked by findings from the FSA’s Project Management Panel, which recommends a single FOP scheme would be more beneficial to shoppers. The report […]

C4 remains confident of tie-up with BBC

Channel 4 chief executive, Andy Duncan, says discussions for a tie-up with BBC Worldwide are “going well” and remains “confident” of a positive outcome. Duncan, who made the comments during a briefing in London today (May 6), is awaiting recommendations relating to Channel 4’s future in the communications minister Lord Carter’s Digital Britain report on […]

Chime posts strong first quarter results

Chime Communications, holding company for marketing services agencies, including Vallance Carruthers Coleman Priest, has posted first quarter pre-tax profits up 18% year-on-year. The pre-tax profits came in at £4.8 million and operating income rose 13% for Q1 year-on-year. Chime has issued the figures in an interim management statement and they contrast with Q1 results from […]

Channel 4 results robust but stark warning for future

Channel 4 has reported a record share of peak viewing and TV advertising as the broadcaster awaits greater clarification about its funding model and future strategy. Channel 4 saw its share of peak viewing rise 1% to 12.7% and share of TV advertising jump to 24.1% in 2008. However, the company forecasts TV ad revenues […]

TradeDoubler’s Ben Wood to become MD of Diffiniti

TradeDoubler MD Ben Wood is set to become MD of Aegis-owned Diffiniti, filling the role vacated by Rob Horler last week. The move will see Wood reunited with Aegis, where he was both MD of Carat Digital and then managing partner at Vizeum, almost two years after he left for TradeDoubler. He will be responsible […]

Shifty promo email slammed

The Advertising Standards Authority has ruled an email promoting a film called Shifty – a British thriller about a young muslim crack cocaine dealer – was “distressing and irresponsible”. Visitors to the website promoting the film, which was written and directed by Fran Creevy, were given the option to “stitch up a mate” by entering […]

Women focus of Unilevers engagement initiative

Unilever is planning to encourage more women to engage with its portfolio of brands, which include Dove and Persil, through an incentive-driven “co-creation” site that launches this week. The site, Mindbubble.co.uk, is aimed at women aged 25 to 50 years old, and has been designed by social media agency Face to encourage the target audience […]

Intel to launch biggest global branding campaign in three years

Intel is to roll out its biggest integrated campaign in three years as part of a branding effort. “Sponsors of Tomorrow” aims to show consumers how the company has driven the digital age and how its advances have impacted on and changed everyday life. Intel expects the theme, which will play with the idea of […]

Chicago Town takes on the takeaways

Money is short in consumers pockets and people are turning to frozen food rather than more expensive fresh products and restaurant takeaways. Nearly half of all consumers believe that frozen food will help them through the credit crunch and 70% say it helps them minimise waste and shop less often, according to Insight Track research.

How to turn the browsers into buyers

Marketers may be justified in feeling a little bit of optimism about the state of the world, despite the ongoing global recession. The latest research from the Nationwide Consumer Confidence Index (NCCI) suggests that consumer confidence is stabilising. While the economic situation might have many in the marketing profession fearing for their product sales, the […]

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