30 August 2007

Unilver names Rutherford replacement

Unilever has appointed Laura Klauberg as global media chief to replace Alan Rutherford, who left the packaged goods giant for Publicis in June to lead the global expansion of its digital network, Digitas. Klauberg takes up the post at the end of the month and moves from her role as vice-president media for the Americas. […]

The future is green, and we had better all take notice

Media folk who fail to take environmental sustainability into account will be left behind by those who meet consumers’ green agenda. A few years ago, in one of the most memorable marketing slogans to mark the start of the new millennium, we learnt that “the future’s bright, the future’s Orange”. That may or may not […]

Facing up to the future

M&Ss recent resurgence has depended heavily on its advertising. But will the new face set to front its Christmas campaign Hollywood actor Antonio Banderas take it to the next level, and will the in-store merchandise match up to the marketing hype? asks Matthew Gorman

Turn of the creative screw

The Government is increasingly keen on advertising regulation as a means of controlling social dysfunction. Ironically, constraints can sometimes be a stimulus for creativity, but there is much debate on whether restricting advertising is an effective form of social engineering. By Sonoo Singh There was a time when Maltesers could boast “Choose the chocolates that […]

Europe beckons for Corporate Edge after sale

Corporate Edge, the branding agency behind the launch of internet bank Egg and loyalty scheme Nectar, has been bought by Photon Group UK, part of Australian marketing services company Photon Group, for an undisclosed sum. Corporate Edge, which also specialises in corporate communications, is the third UK-based agency acquired by Photon this year. It bought […]

Nike man replaces Patton as European chief at Sony

Sony has appointed former Nike marketer Ben Moore as its European chief replacing David Patton, who takes over as Grey UK group chief executive this week. The move reunites Moore with the brand he used to handle as an account man at BMP DDB in the late Nineties. Moore left his role as head of […]

Coke’s Fanta brand ditches colourings and reduces sugar

Coca-Cola is removing all artificial colours and reducing the sugar content of its Fanta brand, in a move designed to cater for the growing demand for less sugary drinks. The new product, which will have 30% less sugar, will be phased in across the UK in the coming months. Coke says it is also removing […]

British Gas in ‘greenest’ campaign push

British Gas kicks off a new advertising campaign this week that aims to trumpet its green credentials and position itself has having the lowest carbon emissions of any major energy supplier in the UK. The campaign comes just as npower kicks of a green energy tie-up with the National Trust to promote its green product […]

EBay streams live listings into TV ads

Online auction site eBay is to roll out the UK’s first live television advertisement, streaming real-time auction listings into TV ads via a live feed from the eBay website. The campaign is the first work produced by Albion after winning the business in July and breaks at the weekend. The execution features eBay’s animated characters, […]

Yahoo! snaps up BlueLithium

Yahoo! has announced it is to buy behavioural targeting business BlueLithium for $300m (£150m). The acquisition of the fast-growing online advertising network is set to strengthen Yahoo!’s armoury in the battle against Goolge. BlueLithium, formed in 2004, specialises in analysing Web data that enables companies to closely target advertisements. The deal is the latest in […]

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