This has been the week of two men named Armstrong. They hit the news for quite different reasons. Neil Armstrong, NASA astronaut and first man on the moon, sadly passed away after heart surgery. And Lance Armstrong, the world’s most famous cyclist, was banned for life by the US Anti-Doping Agency after announcing he would no longer contest the organisation’s charges of doping.
At the root of the problem of the online display market being blighted by poorly positioned ads that fail to serve their purpose through their placement in front of irrelevant audiences (MWlinks.co.uk/wildwest) is the over-reliance on automated technologies, which shift inventory without taking into account the appropriateness of each ad placement for the brand in […]