30 January 1997

Boots picks director for 30m international task

David Kneale, marketing and merchandising director of Boots the Chemist, is moving to become managing director of Boots’ International Retail Development Project. He will be in charge of Boots’ overseas pilot stores in Thailand, Japan and the Netherlands, which are due to open later this year. Up to 30m is being invested in five stores […]

Ex-Hello! editor spearheads contract mag from milkmen

The launch editor of Hello! is to edit a new magazine that will be delivered to homes by Britain’s 25,000 milkmen. Maggie Goodman, who launched Hello! and Company magazine, is to edit Home & Life. The contract magazine will be distributed to homes by milkmen on behalf of Milk Marque and the main dairies. The […]

Cellnet to quit Shell Smart

Cellnet is to resign from the Shell Smart card consortium. The two other remaining members – Allied Domecq and Next – are also understood to have resigned. The move leaves Shell as the only founding member still involved. Officially, the mobile phone operator says it is “reviewing its options” but it is known to be […]

Slazenger to relaunch as trendy label

Slazenger is relaunching itself into the sportswear market, after signing a deal with street fashion house Joe Bloggs. The deal will give Joe Bloggs the rights to produce all Slazenger branded clothing for 1998. The clothing line will target the 14-to-25 age range and will carry a redesign of the Slazenger panther logo and the […]

Whingers must help themselves

Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by AT Cross, is worth 85. The editor’s judgment will be final.

OFT unlikely to block TDI’s Buspak deal

The Office of Fair Trading is unlikely to investigate transport advertiser TDI’s acquisition of Buspak because of its definition of the outdoor market as one sector. The acquisition gives TDI 100 per cent of the national bus advertising market, which was worth 35m in sales last year. It previously had 60 per cent of the […]

DIGESTS

Channel 5 received retuning requests from 13,000 callers during its biggest test transmission in London so far, which took place last weekend. The test confirmed interference patterns found during trials in Scotland and may mean Channel 5 retuning far fewer homes than originally thought. The channel plans to step up it test transmissions while continuing […]

Phil Dwyer

Forget the time, effort and cost involved in finding and downloading data. Push media is a new software product designed to tailor information to a well- defined audience – benefiting companies and users alike. Phil Dwyer is editor of New Medi

Mattel fights for share with revamped toy

Mattel has revamped an old Fisher Price construction toy Construx and is positioning it as its answer to Lego and K’Nex. The updated toy, withdrawn from the UK in 1989, was launched in the US in 1996 and will be rolled out in the UK over the year. It includes eight different models, ranging from […]

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