Argos’s SMS product reservation service has received nearly 1 million text messages since its launch late last year. It has also added a coded guide to its catalogue enabling consumers to shop for a colour co-ordinated home look.
Advertisers are waiting with bated breath to hear what Stephen Carter has to say when he steps into the role of chief executive of Ofcom in March. The only signs of any views that he may have on the regulation of the telecoms and media industries are those he expressed at NTL – from which […]
The Diary would like to extend its slightly belated congratulations to Ann Francke, appointed as Boots’ director of strategic marketing earlier this month (MW January 16). Unfortunately, the Diary has lost telephone privileges and so it cannot order one of the floral tributes that have been cascading onto Francke’s desk like bird droppings onto a […]
In a move which will shock the industry, Mike Moran, the commercial director of Toyota is leaving the car company to join Thames Water as worldwide marketing and strategy director. “Larger than life” Moran, who is well-known in both advertising and marketing circles, and a senior figure in the car industry, leaves Toyota at the […]
Proctor & Gamble has reported a five per cent increase in sales to $11bn (£6.7bn) for its second quarter ending December 31.
The Diary is, of course, as rich as Cr?sus (and with a better stereo system to boot), but January is such a long month, and by now even the Diary’s belt, legendarily loose as many a protégé will tell you, is beginning to tighten.
Cancer Research starts DRTV drive Cancer Research UK has launched its first direct response television (DRTV) fundraising campaign, on the NTL and Telewest interactive TV platforms.
Walsh Trott Chick Smith has created a TV campaign for Spontex, which breaks on March 3. The brand has not been advertised on TV since August 2000. Media is through Manning Gottlieb OMD.
Games Workshop, the company behind the Lord of the Rings games, has reported a pre-tax profit of £6.6m on revenue up 13 per cent to £58.1m for the six months to December 1, 2002.
Interbrew has consolidated the global advertising business for Stella Artois into Lowe, taking the account out of the hands of McCann-Erickson Worldwide in several territories. Lowe already holds the account for the premium lager in the UK, where it is worth &£8.2m (Nielsen Media Research). An Interbrew spokesman declined to give the value of the […]
ideo Networks is to launch a new market research channel on its Home Choice video-on-demand platform with the Interactive Television Research Institute. The channel will be used to test interactive marketing applications.
MMS forecasts readjusted A report by Datamonitor – The mobile consumer; data, data, data – shows that while global revenues from multimedia messaging services (MMS) will increase, they will not rise to the extent that many in the industry ex